The FMCG Marketing Daily — July 05, 2026

The FMCG Marketing Daily — July 05, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A challenger condiment brand is using the World Cup moment to drive trial and category disruption — a live case study in how smaller FMCG brands can punch above their weight during major sporting events. • A wave of infant formula recalls linked to FDA capacity cuts is creating a regulatory and reputational crisis for FMCG brands in one of the most trust-sensitive categories in consumer goods. • Beauty and personal care FMCG brands are seizing the World Cup as a mainstream cultural platform, signalling a fundamental shift in how non-sports categories are finding relevance in live sporting moments. Hosted by Marco and Klara.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.