The Black Line Between Sales & Marketing

Marketing attribution is back full force and isn't working. Join Mike and Doug as they discuss their concerns around data and what you should be focusing on when it comes to your analytics.

Show Notes

Marketing attribution is back full force and isn't working. Join Mike and Doug as they discuss their concerns around data and what you should be focusing on when it comes to your analytics.

What is The Black Line Between Sales & Marketing?

Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.