Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, architected this entire funnel strategy.
The challenge taught "everyday people" how to publish royalty-generating books on Amazon in just 7 days without spending money upfront. What made this funnel remarkable was the 70% opt-in rate from warm traffic and 56% from cold traffic, plus an innovative pricing strategy that tested both $47 and $97 VIP upsells.
The core offer was a $2,000 lifetime group coaching program with an 18% conversion rate to a $5,000 accelerator program via phone sales. Christian's approach combined emotional social proof (targeting retirees with relatable success stories like "31 Great Egg Recipes") with logical objection handling throughout the landing page. The funnel structure included Facebook group community, daily email sequences, live Zoom sessions, and a strategic Friday pitch (when people get paid).
Key insights include using lower social proof numbers for skeptical audiences, bonus stacking for urgency, and deploying FAQ emails after every close to milk maximum conversions. This episode includes live screen sharing of the actual landing pages and complete funnel visualization.
HIGHLIGHTS:
0:00 Intro
1:01 Christian's bragging rights - Hormozi replies and affiliate wins
2:36 The publishing.com business model and 253% email revenue increase
4:22 Challenge funnel concept and 7-day structure breakdown
6:19 Free challenge with $47/$97 VIP upsell strategy
9:05 Core offers: $2K coaching + $5K accelerator (18% conversion)
10:30 Landing page headline strategy - "5,949 everyday people"
13:04 Bullet structure based on biggest objections
14:46 Social proof targeting specific demographics
16:14 7-day challenge breakdown and bonus stacking
19:19 Warm vs cold traffic landing page differences
21:03 Cold traffic approach - shorter headlines and compliance
25:08 Complete funnel visualization and flow mapping
27:38 Two-week email sequence and phone sales integration
29:36 Key takeaways and Christian's contact information
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Christian - Follow @ChristianTheCopywriter or visit freemailcourse.io