Content, Briefly

In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you’re focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.

Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators and Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.