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Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps.
Episode Timestamps:
00:00 Intro
04:01 Ecom Marketing Strategies applied to Consumer Apps
11:07 TikTok Shop Affiliate Center = goldmine for app ideas
22:16 Profitable Niches that are Underserved
33:26 Influencer Marketing 2.0
40:58 Capitalize on internet "cults" & movements
1) TikTok organic = BIGGEST underpriced distribution channel right now
- Cost of creating & distributing content = low
- Potential reach for consumer apps = high
- Time to leverage this opportunity!
2) E-commerce tactics are invading the app world
- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators
- Now these tactics are being used for consumer SaaS
- Higher margins + better exit multiples = Bigger Opportunity
3) Carousels perform better than Short-form video on TikTok?!
- Surprising trend: Photo carousels are CRUSHING IT
- Easier to create + more scalable than talking head vids
- Pro tip: Use Midjourney for quick, eye-catching visuals
4) TikTok Shop Affiliate Center = goldmine for app ideas
- Find top performers in any niche
- Build apps to help them sell better
- Get free marketing from influencers
Win-win-win situation!
5) High LTV niches are UNDERSERVED on TikTok
Think: Golfers, poker players, niche sports
Example: Golf swing analysis app
- 10k downloads / month
- $70k revenue / month
- Huge potential for more!
6) Myth: TikTok users are all young
- Reality: Diverse demographics, especially in niche content
- Serve content to underserved niches = Underpriced reach
7) Rethink influencer marketing for TikTok
- Old way: Pay for followers
- New way: Hire creators as ACTORS, not for their audience
- TikTok algorithm favors good content, not follower count
8) Capitalize on internet "cults" & movements
Examples:
- Looksmaxing (YouMax app)
- Make money online (Crayo app)
1. Find passionate communities without products
2. Build the app they need
3. Profit
Bonus tip: Product quality is CRUCIAL
Nail your metrics before scaling marketing efforts!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/
Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JOSEPH ON SOCIAL
Viral App Founders Community: https://whop.com/viral-app-founders/
X/Twitter: https://x.com/JosephKChoi
LinkedIn: https://www.linkedin.com/in/choi-joseph/
Episode Timestamps:
00:00 Intro
04:01 Ecom Marketing Strategies applied to Consumer Apps
11:07 TikTok Shop Affiliate Center = goldmine for app ideas
22:16 Profitable Niches that are Underserved
33:26 Influencer Marketing 2.0
40:58 Capitalize on internet "cults" & movements
1) TikTok organic = BIGGEST underpriced distribution channel right now
- Cost of creating & distributing content = low
- Potential reach for consumer apps = high
- Time to leverage this opportunity!
2) E-commerce tactics are invading the app world
- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators
- Now these tactics are being used for consumer SaaS
- Higher margins + better exit multiples = Bigger Opportunity
3) Carousels perform better than Short-form video on TikTok?!
- Surprising trend: Photo carousels are CRUSHING IT
- Easier to create + more scalable than talking head vids
- Pro tip: Use Midjourney for quick, eye-catching visuals
4) TikTok Shop Affiliate Center = goldmine for app ideas
- Find top performers in any niche
- Build apps to help them sell better
- Get free marketing from influencers
Win-win-win situation!
5) High LTV niches are UNDERSERVED on TikTok
Think: Golfers, poker players, niche sports
Example: Golf swing analysis app
- 10k downloads / month
- $70k revenue / month
- Huge potential for more!
6) Myth: TikTok users are all young
- Reality: Diverse demographics, especially in niche content
- Serve content to underserved niches = Underpriced reach
7) Rethink influencer marketing for TikTok
- Old way: Pay for followers
- New way: Hire creators as ACTORS, not for their audience
- TikTok algorithm favors good content, not follower count
8) Capitalize on internet "cults" & movements
Examples:
- Looksmaxing (YouMax app)
- Make money online (Crayo app)
1. Find passionate communities without products
2. Build the app they need
3. Profit
Bonus tip: Product quality is CRUCIAL
Nail your metrics before scaling marketing efforts!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/
Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JOSEPH ON SOCIAL
Viral App Founders Community: https://whop.com/viral-app-founders/
X/Twitter: https://x.com/JosephKChoi
LinkedIn: https://www.linkedin.com/in/choi-joseph/
Creators & Guests
What is The Startup Ideas Podcast?
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas