OneSignal Podcast

Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile, the multi-time winner of App Growth Agency of the Year who has supported both startups & established businesses successfully launching mobile experiences. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan.

Show Notes

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile.   Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as  NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space.   to name a few to succeed on mobile.  Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan. 

Mick lays out 4 strategic pillars to developing a mobile app retention & growth plan.  
“Your app will only succeed If you're able to build a relationship and retain the users that have downloaded it. We call it flipping the funnel.”
 Please listen to the podcast to hear Mick's insights on the strategic plan. 

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OneSignal is the global market-leading push notification & in-app software provider used by 1,200,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
 
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What is OneSignal Podcast?

A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.