Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile, the multi-time winner of App Growth Agency of the Year who has supported both startups & established businesses successfully launching mobile experiences. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan.
“Your app will only succeed If you're able to build a relationship and retain the users that have downloaded it. We call it flipping the funnel.”
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.