I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepreneurial ecosystem. Whenever they need a new logo or brand identity, I send them to my man, Nick Edlin, an independent graphic designer, and illustrator, from Melbourne, Australia. I brought him on the show to introduce himself and share his approach to logo design and brand identity for microbusiness owners.