I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepreneurial ecosystem. Whenever they need a new logo or brand identity, I send them to my man, Nick Edlin, an independent graphic designer, and illustrator, from Melbourne, Australia. I brought him on the show to introduce himself and share his approach to logo design and brand identity for microbusiness owners.
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Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about Nick here: https://nickedlindesign.com/
What is Dog Whistle Branding?
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!