48 - Language Matters

In real estate sales, language very much matters. Wording such as "Seller shall..." conveys a very different meaning that "Seller may..." etc. Oftentimes agents don't understand that when drafting an offer, drafting counter offers, or more, how this language could affect the sale down the road. 

In this episode John and Monica Young, Transaction Coordinator, talk in detail about the way language can affect any sale - in a good way or create a mess as well. An agent's main role is to protect their clients during the sale. Having an experienced agent matters when it comes to language as well. 

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