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In the sales world, social has become a shiny object that we expect to offer us massive sales in exchange for minimal input. In reality, social is a spotlight on some core attributes that sales reps need to work on. In this episode, Larry Levine and Darrell Amy discuss developing a substantive value proposition, bringing knowledge to back it up, and driving conversations to fill the relationship funnel. All of this requires hard work. This work also has the promise of putting a true sales professional head and shoulders above his/her peers!
In the sales world, social has become a shiny object that we expect to offer us massive sales in exchange for minimal input. In reality, social is a spotlight on some core attributes that sales reps need to work on. In this episode, Larry Levine and Darrell Amy discuss developing a substantive value proposition, bringing knowledge to back it up, and driving conversations to fill the relationship funnel. All of this requires hard work. This work also has the promise of putting a true sales professional head and shoulders above his/her peers!
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Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.