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Welcome to this episode of Oxford+.

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This episode was recorded in front of a
live studio audience at Modern Art Oxford.

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My guest is Cici Muldoon.

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Cici holds a degree in physics and
finance from Princeton University and

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a doctorate in experimental atomic and
laser physics from Oxford University.

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Cici is the founder and CEO of Verity
Group, an Oxford based technology

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company specialising in the spectroscopic
analysis of highly complex dilute liquids.

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Verity Group is currently creating a
low cost, easy to use point of care

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solution that uses a simple urine
sample to identify cancer and other

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illnesses as early as possible.

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A qualified Oenophile, Cici has
completed the bachelor level WSET

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Diploma in Wines and Spirits.

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She's also an amateur ballerina
and a classic car judge focusing

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on the Ferrari mark and judging
at numerous international events.

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Cici speaks five languages and is
originally from Guadalajara, Mexico.

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Cici, thank you for
joining us this evening.

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So I've described your company Verity,
but you've actually founded two companies

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with this particular technology.

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Can you tell us a little
bit about the first one?

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Because I feel like it's interesting.

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Yes, absolutely.

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So basically I have gone in life
a circuitous route via quantum

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computing in my PhD to analysing
wine, to analysing urine.

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Basically, the reason for that was
I specialised in the interaction

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of matter and light in my PhD, and
it's still a huge passion for me.

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It's fascinating what happens when light
interacts with molecules, with atoms.

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I ended up working in spectroscopy
post PhD briefly, and one day on the

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way to work, I had this question pop
into my head, which was, why don't we

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use spectroscopy, which is essentially
the study of matter with light to

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look for cork taint in unopened
bottles of wine and the small niggling

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thing became an obsession of mine.

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So, I used to run the wine club
at Oxford when I did my PhD.

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I was captain of the blind tasting team,
so queen of the nerds, and I have a

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particularly sensitive nose to cork taint.

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Which is actually a very small
innocuous little molecule called

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2,4,6-trichloroanisole, which actually
blocks a neural pathway in your brain

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and makes you smell wet dog basement and
disgustingness in wine and it ruins many

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bottles and You don't know when you're
going to get it and I thought to myself,

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well, it would be fantastic, why can't
we test it without taking the cork out?

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So me being a little bit crazy, I
ended up actually starting a company.

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Some of the people in this room, knew me
back then and I was the crazy wine lady

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that went around Oxford and I figured
out at that point, I'd done the research,

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that Raman spectroscopy was the way to
go, this technique, which, Actually, it's

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quite old, so it's a technique that was
developed in 1923, discovered by a man

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called Chandrasekhara Raman, who was the
first Asian Nobel Prize in Physics, 1928.

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So that's how old we're talking, right?

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This stuff has been used
since the 80s and 90s.

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It's a workhorse in pharma, in airport
security, in defense, it's how they

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identify stuff and I'd figured out that
Raman spectroscopy was a great way to

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look at aqueous complex mixtures and so
off I went, basically to cut short so

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that you can ask me another question,
off I went and I tried to get this

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company off the ground and it was really
difficult because, what I was proposing

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to do was do R&D in industry, right?

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And so a lot of the answer I got was go
do a postdoc, because basically it's not

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the spectroscopy that was the problem,
it was the fact that there's a dark,

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curved, tinted piece of glass in between
what you want to see and analyse and

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your spectrometer and basically I ended
up doing something that is, for many

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years I was highly embarrassed about,
but it's very unconventional, which

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is that I ended up funding it myself
and the reason for that was because I

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had applied for an Innovate UK grant
with my then PhD supervisor, who didn't

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think I was crazy, and we won the award.

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But, as for many cases, we
didn't have the cash flow.

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So the project start date was
ticking forward, and I found

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myself saying, well, now what?

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I was speaking to a lot of people, but
all the VCs said, too much technical risk,

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you know, too early doors, all this, that,
the other and finally, we had a Christmas

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dinner with my PhD supervisor and my
family was around and my dad just turned

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around and said, for God's sake, let's
just fund it ourselves and so we did.

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So I'm a little bit of a black sheep and
an exception, I realise in this startup

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world, but it is a very difficult journey.

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I know this is not the question
you asked me, but it is a really

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difficult thing to get something
that is brave out there and prove it.

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We did do that, five
years on Verovin worked.

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We were analysing bottles of wine through
the glass and correctly classifying

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them using machine learning and we could
distinguish down to different chateaus,

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vintages, but we had three problems.

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Problem one, the wine industry
is a very heterogeneous one.

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So you've got people with big pockets at
the bottom that wanted to do thousands

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of bottles per minute on a bottling
line, the producers, we couldn't do that.

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The machine just doesn't work that way.

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Top end, we had people that wanted a
really cheap, portable machine that you

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could use one on one, the merchants and
we couldn't service everybody easily.

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It was a very complicated business
model for a very heterogeneous industry.

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Two, the fine wine industry, which is
where our business case really was,

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actually doesn't want to know that
there's a problem, because our main

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business case was we can weed out fake
and faulty, particularly counterfeit wine.

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So we would train the algorithm and we
would say, here's a bottle of Lafite 85,

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52 percent Cabernet Sauvignon, 48 percent
Merlot, metadata, metadata, metadata.

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Here's a hundred mystery bottles.

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Do they all cluster together?

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Do they not?

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And sometimes they wouldn't, and the
fine wine industry was our main goal

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because we thought, well, they want to
know that they've got lots of fake wine.

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Well, it turned out they didn't.

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So we built a fantastic technology
solution platform consisting of hardware,

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software, machine learning, much overused
term, but it is a real thing and it's not

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magic, for a customer that didn't want it.

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And the third problem we
had was a physics problem.

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It was that we could only see through 70
percent of the bottles that we tested.

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30 percent of the time, and it
wasn't predictable which 30%, the

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spectrometry would just get nothing out.

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So we turned around and
said, you know what?

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In this journey, we have tested all
manner of highly complex dilute liquids.

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We tested olive oil, injectables, manuka
honey, perfume and our chairman, Steve

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Davies, turned around to me and said,
you've never wanted to look at blood

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and I said, no, quite frankly, no,
because I don't want to be Liz Holmes.

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I mean, I already get the Theranos
comparison all the time, but it planted

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the seed and off we went and we started
looking into blood and soon thereafter,

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we sort of tripped upon a bunch of
literature where people were using a

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variant of Raman Spectroscopy called
Surface Enhanced Raman Spectroscopy, which

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is a little bit more complicated, but same
idea and machine learning, emboldened by

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machine learning, because this is what's
happening to these, you know, old tools

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in physics that are being emboldened by
machine learning and they were correctly

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classifying urine as disease, non disease
and there are papers all over the world,

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academic institutions, mainly, most
of them in the US, China, South Korea,

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but everywhere and they're looking
at pancreatic cancer versus prostate

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cancer, they're looking at hematuria,
they're looking at UTIs, they're looking

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at gestational diabetes,  you name
it, people are using this technique.

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But it's all in academia.

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Pre-eclampsia is another one, which is a
project that we're quite passionate about

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and we turned around and said, well, we've
got this platform that we built for wine.

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Wine, 85 percent water, 12-14 percent
ethanol, 1%, 1, 000 different organic

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molecules, which kind of all look alike.

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Urine?

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You know, 90 percent water and then
lots of little organic molecules that

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all look alike, and we were like, yeah,
they're actually not that different

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and at the end of the day, that's
the real beauty of the technique,

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is that it doesn't really care what
liquid it's looking at, what biofluid,

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it can be plasma, it can be saliva.

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The machine itself doesn't care, right?

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And the algorithm doesn't care
what metadata it's getting.

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It doesn't care if it's looking for cancer
of the left nostril because all you're

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doing is you're telling the machine,
this is the metadata, learn on this.

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It's really interesting, thank you, and
the people it does matter to, and I know

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this cause I've looked on your website,
we've spoken about it, we've spoken

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about the values within your company.

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Those are hugely different applications
and one of them has a sort of an impact

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and a legacy, which I know is something
you're really passionate about and

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the other, quite frankly, it's very
important to my own palate, but as you

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have pointed out, and indeed the industry
pointed out, perhaps less required by

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society, if I were to put it that way.

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How do you feel it's different now
that you're setting up a company

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that has those different qualities
in terms of its application and

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their importance in society?

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I mean, it is for me, it has been
a transformational two years.

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It's been about two years since we
decided to pivot and I know it sounds

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like a bit grandiose and exaggeration,
but I feel like I found my calling

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in life, because my passion is for
taking science out of the lab, like

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I want to take this great tool.

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I see, like, these two
worlds waiting to collide.

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There's sort of the world of spectroscopy
over here, with all the tools, and

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there's, like, the biotech, biomed
world and they're just waiting, I think.

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So our goal is we want to displace  wet
chemistry with advanced photonics and

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machine learning, because most things
nowadays, when you get a diagnosis,

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most of us in this room will have been
touched by IVD and vitro diagnosis

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at some point in our lives, we have
something diagnosed and it'll be

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either imaging or most likely a blood
test, which means full venous blood

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sample, which hurts, requires a trained
phlebotomist, is expensive, and then

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moreover that sample has to be transported
to a lab to be tested in a lab.

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So all of that process is expensive.

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It's a weight on the healthcare
system where there is one.

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It's costly in different ways for
patient, payer and the physician.

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So we see that these two worlds
coming together are a huge

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opportunity and for me, it's a
personal passion to take science out.

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However, that said, obviously, you know,
getting behind saving lives versus saving

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fake wine, you know, saving someone
from drinking fake wine, absolutely,

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but with it comes huge responsibility
and that's where the values come in

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because me telling you that your wine
is plonk, whatever, but if I tell you

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that, you know, if I'm going to enable,
have a technology that's going to enable

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a doctor to give an earlier diagnosis
of whatever disease state it is that

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we might be looking at, and we do
have focus areas by the way, but it's

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something that I feel ethically very
responsible for and if anything, I think

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the experience of Elizabeth Holmes, whom
I kind of, you know, through suppliers

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and through sort of personal connections,
I sort of knew closely about, it just

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puts a huge shining light on the fact
that science needs to be vetted, right?

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So one of our values is integrity.

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So, complete intellectual honesty.

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The science doesn't lie, and you
don't lie about what the science says.

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I mean, everyone at work
knows this and says it.

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Because when I did my PhD,
I did an experiment where we

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were trapping single atoms.

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We were meant to trap single atoms,
move them around to implement a quantum

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bit and I got to a point where I had
built this experiment from scratch

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myself, and I trapped 1.5 atoms.

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I did all the calculations back and I got
to 1.5, and I went to Axel, my supervisor,

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and I said, can I round down to one?

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And he said, Cici, what does 1.5 round to?

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Two.

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And that's what we published.

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But for all intents and purposes, had
I gone in that paper and written one

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atom, who's gonna come and recreate that
experiment, quantum optics, with all of

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the vacuum chamber and the optics and the
electronics, and tell me that I was wrong?

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So science, scientists have a huge
responsibility to be ethical and to

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be transparent and to communicate.

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I, you know, I try to explain
to people when they ask me, I

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say, do you have five minutes?

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Because I'll explain Raman Spectroscopy,
I feel more comfortable if you do.

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So that's one of them.

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The other one we have is legacy, you know,
I want to make a difference with this.

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I do believe it can actually really
help in healthcare and I haven't

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drunk the Kool Aid, I just believe
in, you know, it's profit driven

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philanthropy, right, in some way.

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It's doing some good, and then
commitment, because it requires

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a huge amount of commitment.

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We're now a team of 16 people
who I'm immensely proud of.

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One of them's in the audience.

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They are all really talented and
actually much more accomplished than me.

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You know, there's a guy that used to
run Point of Care at John Radcliffe, you

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know, somebody who is CFO of Siemens who's
sitting in the audience somewhere, you

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know, very talented people and I feel that
they need to all be committed to make this

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happen together to get it somewhere and
then the last value, courage, because it

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takes a huge amount of guts to go up there
and say, there is no pattern recognition

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based medical device on the market yet.

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Going to regulation, 510k, CAC
mark, is a massive journey.

215
00:13:07,645 --> 00:13:11,245
Just getting samples, you know,
that's, we've got a fully functional

216
00:13:11,565 --> 00:13:16,105
lab now that can handle, store,
thaw, freeze, and test with our tech,

217
00:13:16,445 --> 00:13:18,365
human disease, human urine samples.

218
00:13:18,545 --> 00:13:21,135
But sourcing those samples
is massively difficult.

219
00:13:21,395 --> 00:13:26,004
So, you know, the whole undertaking
is so titanic that without courage and

220
00:13:26,004 --> 00:13:27,394
commitment, we wouldn't be able to do it.

221
00:13:27,699 --> 00:13:30,939
We've spoken a bit about this, but you've
just referenced a few of them through

222
00:13:30,939 --> 00:13:35,115
the conversation already, you know, the
lab space that you've got, it wasn't just

223
00:13:35,115 --> 00:13:38,385
there, ready, waiting, and I'm sure lots
of people will be familiar with this, but

224
00:13:38,555 --> 00:13:41,765
it had to be built, it had to be built
bespoke, it had to be made, you wrote

225
00:13:41,765 --> 00:13:45,574
your own patent, you had the experience
of people not kind of supporting the

226
00:13:45,574 --> 00:13:47,264
first application of your technology.

227
00:13:47,964 --> 00:13:50,704
Every time I speak to you, I feel like
there's another reason that lesser

228
00:13:50,704 --> 00:13:54,635
people probably would have given up
and on the one hand, that's kudos

229
00:13:54,635 --> 00:13:58,255
to you, on the other hand, if we're
looking at the ecosystem, there is

230
00:13:58,255 --> 00:14:01,714
that question mark of, oh God, how do
we make sure that more people can sort

231
00:14:01,714 --> 00:14:03,395
of slip through the proverbial net?

232
00:14:03,885 --> 00:14:07,795
And I'd be really interested to hear
your perspectives on perhaps some of the

233
00:14:07,805 --> 00:14:11,645
things that you found difficult that you
just don't think needed to be, and that

234
00:14:11,645 --> 00:14:16,384
actually the university or the ecosystem
could have been there either kind of

235
00:14:16,384 --> 00:14:20,905
supporting physically or with kind of
lab space or with money, and I don't

236
00:14:20,905 --> 00:14:22,104
know if there's anything obvious to you?

237
00:14:22,104 --> 00:14:25,564
I mean, the thing is I had a
generation, I think, the current

238
00:14:25,735 --> 00:14:27,345
generation has a lot more support.

239
00:14:27,355 --> 00:14:29,044
I think there's a lot
more going on from...

240
00:14:29,255 --> 00:14:29,935
That's reassuring.

241
00:14:30,010 --> 00:14:33,550
So, no, no, I mean, 'cause when
I first tried to set VeriVin up,

242
00:14:34,090 --> 00:14:39,730
we were talking around 2017 was
when I was going around trying...

243
00:14:39,744 --> 00:14:40,724
Not that long ago.

244
00:14:40,810 --> 00:14:43,449
Not that long ago, but the
idea came much earlier.

245
00:14:43,454 --> 00:14:46,180
I then went off and did the WSET
diploma 'cause I basically could,

246
00:14:46,185 --> 00:14:47,230
I didn't know how to start.

247
00:14:47,560 --> 00:14:49,810
I was like, you know, what do I do first?

248
00:14:49,810 --> 00:14:50,380
And how do you know?

249
00:14:50,380 --> 00:14:51,069
And how do I...?

250
00:14:51,240 --> 00:14:53,540
That in itself is
something I keep hearing.

251
00:14:53,540 --> 00:14:55,799
It's like people almost don't, you
know, obviously we've got incubators,

252
00:14:55,800 --> 00:15:00,710
accelerators, but there needs to be more
of a road map almost, like, where are you?

253
00:15:00,750 --> 00:15:01,870
Are you at idea stage?

254
00:15:01,870 --> 00:15:03,319
Are you at needing funding stage?

255
00:15:03,319 --> 00:15:04,220
Are you needing this?

256
00:15:04,600 --> 00:15:07,339
And just helping people with great ideas.

257
00:15:07,339 --> 00:15:11,455
I mean with entrepreneurship, and I've
only, this is my second time doing

258
00:15:11,455 --> 00:15:15,105
something, obviously, so it's not like
I speak from great experience, but we

259
00:15:15,105 --> 00:15:18,865
have a saying in Spanish that says,
"Andando se hace camino", which means,

260
00:15:18,884 --> 00:15:23,255
walking you make the way and I think in
some ways you just gotta go through it

261
00:15:23,255 --> 00:15:26,835
and learn from it, you know, there isn't
a perfect magic, you know, equation.

262
00:15:27,055 --> 00:15:30,914
I do think, you know, we
could improve probably the

263
00:15:30,915 --> 00:15:33,185
funding in the ecosystem a bit.

264
00:15:33,345 --> 00:15:37,104
When I was trying to get VeriVin off
the ground, I did go eventually to the

265
00:15:37,104 --> 00:15:42,035
incubator, to OUI and OUI suggested some
really useful things, which was to apply

266
00:15:42,035 --> 00:15:45,485
for Innovate UK grant money and then
they suggested some that weren't quite

267
00:15:45,485 --> 00:15:50,365
right, like go to VCs, for whom this
was too much of a technical risk and we

268
00:15:50,365 --> 00:15:56,505
had one particular VC who reviewed the
tech and they misunderstood a conceptual

269
00:15:56,525 --> 00:15:59,574
thing about how we look at spectra.

270
00:15:59,585 --> 00:16:03,685
So basically when we get our spectra
from via wine, urine, whatever.

271
00:16:03,875 --> 00:16:07,325
We get the combined Raman Spectrum of
all those thousand molecules kind of

272
00:16:07,335 --> 00:16:11,264
multiplied together and it's not like
you can un multiply them and unpick them,

273
00:16:11,264 --> 00:16:13,875
because essentially what's happening
is you're shining all this light in,

274
00:16:14,085 --> 00:16:18,435
all these molecules are, for a period
of time, bouncing their photons off

275
00:16:18,474 --> 00:16:21,354
in their own way, each of them will
give a chemical signature of their own

276
00:16:21,595 --> 00:16:24,745
and all those photons are traveling
together to the detector, right?

277
00:16:25,235 --> 00:16:28,245
So it's not like you can unpick this
one that came from there or there.

278
00:16:28,465 --> 00:16:31,915
You separate them by frequency, which is
something called a diffraction grading,

279
00:16:31,915 --> 00:16:36,035
they land on the detector, and you can't
un-multiply where they came from, right?

280
00:16:36,315 --> 00:16:39,894
So what we do is, instead of trying to
unpick them and look at single biomarkers

281
00:16:39,894 --> 00:16:43,565
or single molecules, we look at an
ensemble of them, and we use machine

282
00:16:43,565 --> 00:16:47,915
learning to basically do a mathematical
expression for this group of things.

283
00:16:48,165 --> 00:16:52,750
Point being that this person had
understood that the photon from

284
00:16:52,750 --> 00:16:55,310
one molecule would basically
affect the next molecule.

285
00:16:55,319 --> 00:16:58,780
He thought it was like a linear addition
and when they sent me their sort of review

286
00:16:58,790 --> 00:17:02,429
of the points, it was like, green, green,
green, and then it was red on the tech.

287
00:17:02,439 --> 00:17:06,560
But it was red on the tech for reasons
that were like, he misunderstood physics

288
00:17:07,190 --> 00:17:11,190
and the problem I had is that then,
I have heard that person then spoke

289
00:17:11,190 --> 00:17:14,660
to another VC, that we all, and then
spoke to another one and then I heard

290
00:17:14,660 --> 00:17:20,035
it from OUI, that, you know, so it was
okay, like, all these conversations have

291
00:17:20,035 --> 00:17:22,055
gone on and nobody, like, came to me.

292
00:17:22,055 --> 00:17:22,765
Validated it.

293
00:17:22,835 --> 00:17:25,035
Yeah, but look, it's really
difficult with these things.

294
00:17:25,035 --> 00:17:27,835
I understand them because they're
being asked to invest in stuff that is

295
00:17:27,835 --> 00:17:29,865
so out there, like quantum computing.

296
00:17:30,245 --> 00:17:32,634
If you asked me if I would invest
in a quantum computing company,

297
00:17:32,634 --> 00:17:37,210
I'd be like, ciao baby, no way, no,
like, and I did a PhD in it, right?

298
00:17:37,210 --> 00:17:39,180
And I think people just
don't understand it at all.

299
00:17:39,190 --> 00:17:42,750
I mean, people use these terms like
AI or machine learning or, you know,

300
00:17:42,780 --> 00:17:45,590
quantum computing, and they have
not the first clue what a photon is.

301
00:17:45,600 --> 00:17:47,840
How can you possibly understand
what quantum bit is if you don't...

302
00:17:47,840 --> 00:17:52,040
So then taking that, you know, something
that one has seen for instance,

303
00:17:52,190 --> 00:17:56,879
in Cambridge with R and Capital
is that they have real brilliant

304
00:17:56,879 --> 00:17:58,839
scientists, you know, Nobel laureates.

305
00:17:58,879 --> 00:18:01,799
I was joking on a previous podcast
and we were saying, you know,

306
00:18:01,850 --> 00:18:03,409
casually have a few Nobel laureates.

307
00:18:03,409 --> 00:18:07,940
But I have heard in various interviews
I've done about this thing of, you

308
00:18:07,940 --> 00:18:10,840
know, you do need the experts in
the room, you do need people that

309
00:18:10,840 --> 00:18:11,944
understand what they're looking at.

310
00:18:12,565 --> 00:18:15,665
It's a tricky dynamic because you
can't have the depth in everything.

311
00:18:15,665 --> 00:18:19,245
I've also heard people say, well, I've got
a PhD in physics, but you know, actually

312
00:18:19,485 --> 00:18:23,165
I look over here and it's not in my
wheelhouse and so nobody's ever going to

313
00:18:23,185 --> 00:18:27,724
be an expert in everything, but I think
your point is really valid and how can

314
00:18:27,725 --> 00:18:31,365
we supplement what's there to improve it?

315
00:18:31,365 --> 00:18:35,895
Scientists be better communicators,
genuinely, I think, I do, because I think,

316
00:18:36,565 --> 00:18:40,054
I mean, we did this, we practiced pitch
to somebody in London yesterday and of

317
00:18:40,054 --> 00:18:43,054
course it's a really valid point that
all the people putting money in care

318
00:18:43,054 --> 00:18:45,455
about at the end of the day is what's
the sensitivity and specificity of the

319
00:18:45,455 --> 00:18:48,435
test and does it exceed the predicate
test that you're going up against.

320
00:18:48,925 --> 00:18:51,774
Yes, of course, proof needs to be in
the pudding and of course they care

321
00:18:51,774 --> 00:18:55,125
that the machine learning is correct
and the spectrometer works, yes.

322
00:18:55,335 --> 00:18:56,475
But they care about the end result.

323
00:18:56,675 --> 00:19:00,784
However, I would personally feel
uncomfortable investing in something that

324
00:19:00,784 --> 00:19:02,835
I didn't at least kind of understand.

325
00:19:03,385 --> 00:19:07,424
So, I think scientists often just go like
this and they go, it's really difficult,

326
00:19:07,424 --> 00:19:11,165
you're not gonna, it's arrogance, you
won't be able to understand and actually,

327
00:19:11,634 --> 00:19:16,284
if you as a scientist got out of your
way to explain it in layman's terms, you

328
00:19:16,284 --> 00:19:20,674
understand it better, and that person
then probably feels more confidence.

329
00:19:20,835 --> 00:19:24,425
I mean, you described something else,
which, you know, I think is a danger in

330
00:19:24,435 --> 00:19:27,835
any group of investors, and I've seen
it coming from a slightly different

331
00:19:27,895 --> 00:19:31,795
background myself, but, which is just
groupthink to a degree, where people

332
00:19:31,795 --> 00:19:36,955
sort of are relying upon one another
to corroborate things and create,

333
00:19:37,395 --> 00:19:40,705
hopefully, kind of rolling balls
gathering moss on the positive, but it

334
00:19:40,705 --> 00:19:43,495
has this danger that you've identified
on the other side, which is something

335
00:19:43,495 --> 00:19:47,165
can be written off, and then written
off by more people, because it's...

336
00:19:47,185 --> 00:19:50,795
Yeah, I mean, to be fair, I do ask, I
have tried to put myself in the shoes of

337
00:19:50,795 --> 00:19:53,465
somebody running a fund and thinking...

338
00:19:53,495 --> 00:19:54,405
Limited time?

339
00:19:54,825 --> 00:19:58,660
Well, you know, it's like it's on you
and like, yes, it's, you know,  it's

340
00:19:58,660 --> 00:20:01,989
somebody else's money, first there's
a responsibility there and you don't

341
00:20:01,990 --> 00:20:04,809
want to be the first and I totally
get why they don't because it's like,

342
00:20:04,810 --> 00:20:07,230
well, okay, but somebody else has
gone and then it's kind of derailed.

343
00:20:07,240 --> 00:20:08,550
It's gambling, right?

344
00:20:09,020 --> 00:20:11,959
It's, we're all in a casino gambling
on whether something's going to work

345
00:20:11,959 --> 00:20:15,170
or not and I'm not ignorant to the
fact that one in 10 startups fail.

346
00:20:15,180 --> 00:20:19,130
So, yeah, of course there's
groupthink and I think it's, in

347
00:20:19,130 --> 00:20:21,799
some ways it's unavoidable that if
you're in an ecosystem, you will

348
00:20:21,800 --> 00:20:23,450
have groupthink to a certain degree.

349
00:20:23,845 --> 00:20:28,264
But it's important to reach
out and actually, like, open

350
00:20:28,285 --> 00:20:29,825
your eyes to the wide world.

351
00:20:29,965 --> 00:20:30,295
Yeah.

352
00:20:30,965 --> 00:20:35,004
At some point when VeriVin was flailing
and I got very distracted doing car

353
00:20:35,004 --> 00:20:40,410
stuff, I also started a small angel
syndicate, and I wanted to expose the

354
00:20:40,410 --> 00:20:42,610
Oxford ecosystem to foreign investors.

355
00:20:42,610 --> 00:20:46,190
I have a lot of contacts in, I'm Mexican
by the way, I'm not American, but in the

356
00:20:46,190 --> 00:20:49,979
States I've got a lot of contacts, and
I thought there should be some brilliant

357
00:20:50,000 --> 00:20:52,750
people that would be very interested in
the Oxford ecosystem, back when there

358
00:20:52,750 --> 00:20:53,879
was lots of money floating around.

359
00:20:54,449 --> 00:20:58,210
And, you know, I didn't have the
time to do it in the end, but I do

360
00:20:58,230 --> 00:21:03,469
think that we would benefit in Oxford
from perhaps a bit more openness...

361
00:21:03,469 --> 00:21:04,120
Diversity.

362
00:21:04,159 --> 00:21:04,989
Yeah, diversity.

363
00:21:05,244 --> 00:21:08,025
It's really interesting to hear you say
that and funny enough, you know, I was

364
00:21:08,025 --> 00:21:11,090
just circling something down here, which
I don't know if you would agree with this,

365
00:21:11,130 --> 00:21:15,090
but, you know, you were saying how, much
of a moonshot so many of these things are,

366
00:21:15,139 --> 00:21:18,700
and yet, we all agree that they're in the
public interest for money to be put into

367
00:21:18,700 --> 00:21:22,620
them, and it does seem, and in fairness,
you know, there are government grants and

368
00:21:22,620 --> 00:21:26,969
funds for these things, but perhaps not at
the scale that, certainly not at the scale

369
00:21:26,969 --> 00:21:30,195
that the U.S has, where you know, everyone
seems to have forgotten that Silicon

370
00:21:30,195 --> 00:21:34,075
Valley is a major defense project that's
ongoing, you know, they pump millions, and

371
00:21:34,085 --> 00:21:38,175
by the way, you know, the IRA that they've
announced is 365 billion that they're

372
00:21:38,175 --> 00:21:40,065
just gonna pump in because of inflation.

373
00:21:40,525 --> 00:21:43,674
But, you know, there's so much money
going in from the state, and yet, in

374
00:21:43,675 --> 00:21:48,195
my own experience here, these are sort
of public goods and yet the government

375
00:21:48,215 --> 00:21:50,275
is like, it's a private sector issue.

376
00:21:50,545 --> 00:21:55,185
We don't want to put money into this,
it's not ours to fix and it does seem

377
00:21:55,185 --> 00:21:59,900
to me that there's a call for money that
isn't just chasing that return and that

378
00:21:59,910 --> 00:22:04,280
is a bit more kind of community focused
on things like what you're doing now.

379
00:22:04,280 --> 00:22:05,975
I completely agree because there is...

380
00:22:06,754 --> 00:22:12,705
So there's a fundamental mismatch in
incentives between the people who fund,

381
00:22:13,395 --> 00:22:16,295
you know, and it's obvious, right?

382
00:22:16,295 --> 00:22:20,184
I mean, because it's all big Ponzi
scheme because you're waiting until, you

383
00:22:20,184 --> 00:22:23,644
know, when you can flip it so that your
portfolio value goes up and you make your

384
00:22:23,715 --> 00:22:26,014
commission and then it goes to somebody
else and it gets sold on to somebody else.

385
00:22:26,185 --> 00:22:29,054
Nobody actually cares whether the damn
thing works at the end of the day, right?

386
00:22:29,054 --> 00:22:30,814
They care about whether they
make their money out and

387
00:22:30,814 --> 00:22:32,064
that's totally understandable.

388
00:22:32,244 --> 00:22:35,804
There are some people that need to do
that and, you know, in this world, but if

389
00:22:35,804 --> 00:22:38,615
you want to do like proper philanthropy?

390
00:22:38,615 --> 00:22:41,905
Well, yes, then it has to be government,
I suppose, there'd be no other way,

391
00:22:42,060 --> 00:22:42,450
Yeah.

392
00:22:42,950 --> 00:22:46,600
So in terms of your investors that you
have now, again, for the size and the

393
00:22:46,650 --> 00:22:50,540
scale that you're at already and the
business, you've actually got quite

394
00:22:50,540 --> 00:22:52,250
an unusual cap table now, because...

395
00:22:52,250 --> 00:22:52,370
yes.

396
00:22:52,370 --> 00:22:52,770
Tell us more.

397
00:22:52,770 --> 00:22:53,584
Cici's laughing by the
way for anyone listening.

398
00:22:57,954 --> 00:23:01,114
Well, no, I'm laughing because I've
basically, the gist of it is we've

399
00:23:01,114 --> 00:23:03,934
got, our cap table is very small.

400
00:23:04,195 --> 00:23:07,125
I mean, without having to divulge
a bit, but we've got, our chairman,

401
00:23:07,135 --> 00:23:10,730
who's invested personally,
another private American investor

402
00:23:10,740 --> 00:23:14,580
who's invested personally, OUI
strong there, and my family.

403
00:23:14,730 --> 00:23:19,109
So, I've put my money where my mouth is
and the way I like to put it to people

404
00:23:19,109 --> 00:23:23,659
is, so basically, getting the tech up
to where it is to date, and I include

405
00:23:23,659 --> 00:23:28,910
VeriVin and its pivot or failure, see
how you will, we did it with 3.5 million

406
00:23:29,380 --> 00:23:34,400
all in so far, which is a shoestring,
and it's because when we were doing all

407
00:23:34,400 --> 00:23:38,280
the R&D for VeriVin, if we had, like,
a 3D printer that broke, it would go

408
00:23:38,280 --> 00:23:41,590
back to Amazon, and I'd be like, get
a return, because it was my money.

409
00:23:41,699 --> 00:23:44,180
So it's kind of, it's a
very different feeling.

410
00:23:44,840 --> 00:23:47,199
Because I'm sitting there
going, like, let's be honest,

411
00:23:47,199 --> 00:23:48,579
I'm spending my inheritance.

412
00:23:48,580 --> 00:23:50,160
Yeah, so it's just very different.

413
00:23:50,265 --> 00:23:52,655
It's really interesting because,
you know, I asked earlier and,

414
00:23:53,075 --> 00:23:55,805
tragically, you didn't have an answer
for me to this question, but, you

415
00:23:55,805 --> 00:23:58,344
know, what could be improved to let
more people slip through the net?

416
00:23:58,344 --> 00:24:02,045
But again, we're kind of talking about
that attitude that you have that embeds

417
00:24:02,085 --> 00:24:05,485
through the company, that it's your
money and that you care about it and

418
00:24:05,485 --> 00:24:08,775
that you have this value, this integrity,
this commitment to everything you're

419
00:24:08,775 --> 00:24:12,345
doing and you want to create a legacy,
which arguably is your inheritance.

420
00:24:12,974 --> 00:24:18,225
But, and just that whole kind of
owner mindset, not just founder

421
00:24:18,264 --> 00:24:19,964
mindset, but owner founder mindset.

422
00:24:20,564 --> 00:24:23,195
I've spoken to quite a lot of people
that have said, you know, there's a real

423
00:24:23,195 --> 00:24:26,334
risk with taking on external capital,
that people, the first thing they want

424
00:24:26,335 --> 00:24:30,720
to do is sort of pull out the exec team,
you know, and they change a lot of that

425
00:24:30,760 --> 00:24:34,850
and on the flip side, I've heard a kind
of, you know, opinions obviously vary

426
00:24:34,850 --> 00:24:40,020
on this, but people saying that often
is because people are looking for the

427
00:24:40,070 --> 00:24:42,570
playbook, they want to flip it, they
want to get it out of the portfolio

428
00:24:42,610 --> 00:24:47,189
because that's what it's gone into and
that there's less ambition attached

429
00:24:47,200 --> 00:24:51,610
to that whole model because they're
not trying to build something larger.

430
00:24:51,610 --> 00:24:55,180
So in terms taking outside
external funding, right?

431
00:24:55,565 --> 00:24:59,065
It gives you external validation, which is
really important and then from a personal

432
00:24:59,085 --> 00:25:01,095
perspective, it de-risks the thing.

433
00:25:01,475 --> 00:25:05,165
But your point about the team
being artificially inserted,

434
00:25:05,235 --> 00:25:07,064
that's an Oxford problem I see.

435
00:25:07,645 --> 00:25:10,805
This is just my personal opinion, but
I think what happens often, which is

436
00:25:10,805 --> 00:25:15,275
the disconnect and where things go
wrong, is you have brilliant academic,

437
00:25:15,870 --> 00:25:22,200
fantastic idea, go to OUI, sort out, go
to OSC, set everything up, external team

438
00:25:22,200 --> 00:25:28,640
gets put in and that CEO will not have
necessarily the depth of knowledge about

439
00:25:28,699 --> 00:25:34,190
the tech or the passion to drive it and
so there's a little bit of a disconnect

440
00:25:34,190 --> 00:25:37,720
there and then I've seen often that can
lead to, for example, the text starts

441
00:25:37,720 --> 00:25:42,040
not working and it doesn't percolate
through and then by the time that like

442
00:25:42,080 --> 00:25:45,509
the person that comes in that goes,
what the hell this thing is like, you

443
00:25:45,509 --> 00:25:47,530
know, it's makes it more disconnected.

444
00:25:47,530 --> 00:25:51,110
So I don't know if there could be
any way to bridge that gap more.

445
00:25:51,110 --> 00:25:51,550
I don't know.

446
00:25:51,660 --> 00:25:54,530
I agree with that, by the way, I think
that's valid and I think that from

447
00:25:54,530 --> 00:25:58,589
your perspective, I wouldn't have that
perspective, but something else that

448
00:25:58,729 --> 00:26:02,329
one thinks if you're thinking bigger
and you're thinking kind of UK PLC

449
00:26:02,330 --> 00:26:07,170
Oxford ecosystem, it's just bad for
the ecosystem if things aren't being

450
00:26:07,180 --> 00:26:12,339
grown by the people that want to make
them larger or as large as they can be,

451
00:26:12,339 --> 00:26:16,910
that have that ambition beyond a sort
of five year exit and when I was doing

452
00:26:16,920 --> 00:26:20,990
Boost, which was alluded to earlier, we
did a lot of interviews as part of the

453
00:26:20,990 --> 00:26:27,670
kind of consultation and this ambition
gap between the US and the UK, but also

454
00:26:27,670 --> 00:26:29,840
just full stop really came through.

455
00:26:30,449 --> 00:26:35,350
and I think that for Oxford itself, it's
something that we could be more ambitious

456
00:26:35,510 --> 00:26:39,770
and I don't know, I mean, in terms of
Oxford itself, how was your experience?

457
00:26:39,790 --> 00:26:42,910
Because, you know, you've got some
areas that you clearly weren't

458
00:26:42,930 --> 00:26:46,780
hugely helpful, and others that
you're hugely positive about.

459
00:26:46,810 --> 00:26:50,355
I mean, I personally, I,
look, I live here as a choice.

460
00:26:50,355 --> 00:26:52,835
I live in Oxfordshire now, in Coombe.

461
00:26:53,285 --> 00:26:55,615
But, I love my alma mater.

462
00:26:55,955 --> 00:26:58,345
If I'm honest, I don't have
any passion for Princeton.

463
00:26:58,345 --> 00:27:01,734
Princeton was a great education,
undergraduate education, but I'm

464
00:27:01,734 --> 00:27:05,385
not really, like, brouhaha, but,
whereas Oxford, I really genuinely

465
00:27:05,385 --> 00:27:09,685
feel like it made me who I am, my
PhD, and I love the university with

466
00:27:09,685 --> 00:27:13,605
all its quirks and its bureaucracies
and its administrative delays.

467
00:27:13,605 --> 00:27:16,075
I actually really, I really love Oxford.

468
00:27:16,075 --> 00:27:20,874
I think, you know, and I think, you
know, what was good, I did get support

469
00:27:20,905 --> 00:27:22,445
and I think it's a tough one, right?

470
00:27:22,445 --> 00:27:23,434
We're not the US.

471
00:27:23,654 --> 00:27:26,965
We're a small little island, like
we don't have the funds and all our

472
00:27:26,965 --> 00:27:28,665
companies go list in the States.

473
00:27:29,440 --> 00:27:32,680
You know, I mean, like, all our IP flows
that way, so it's almost like I can

474
00:27:32,680 --> 00:27:37,100
understand why the university's kind
of like, no, because, it just all goes.

475
00:27:37,510 --> 00:27:39,779
Yeah, I don't, I really
don't know, I don't have the

476
00:27:39,779 --> 00:27:41,320
answer to what you could do.

477
00:27:41,320 --> 00:27:43,390
Get more people to stay here.

478
00:27:43,440 --> 00:27:43,500
Yeah.

479
00:27:43,690 --> 00:27:44,360
Keep them here.

480
00:27:44,420 --> 00:27:46,120
Cici, thank you so much.

481
00:27:46,120 --> 00:27:47,640
This has been a wonderful conversation.

482
00:27:47,659 --> 00:27:50,020
I am now going to throw it out
to the crowd and see if there

483
00:27:50,020 --> 00:27:52,789
are any questions that anyone
particularly wanted to ask Cici.

484
00:27:54,440 --> 00:27:55,400
Sorry, I'm Adam.

485
00:27:55,400 --> 00:27:56,620
I was there with Cici at the beginning.

486
00:27:57,109 --> 00:28:02,620
Building on your point, yes, a lot of our,
alma maters, alumni go off to the States.

487
00:28:03,050 --> 00:28:07,780
We're not particularly good at keeping
our successful entrepreneurs in Oxford.

488
00:28:07,780 --> 00:28:10,900
So what could we be doing differently
to encourage them to come back?

489
00:28:11,579 --> 00:28:14,000
Go for a second or third or fourth
time like you see in America.

490
00:28:14,129 --> 00:28:17,289
I don't know, because I've never
made it and gone to the States yet.

491
00:28:17,800 --> 00:28:19,270
Ask me when I make it, Adam!

492
00:28:19,610 --> 00:28:21,800
Speak to the, AIM market and improve it.

493
00:28:21,809 --> 00:28:23,380
Make it cost less to list here.

494
00:28:23,450 --> 00:28:25,020
I think she's answered your question.

495
00:28:25,600 --> 00:28:27,580
I could give you a longer
list if you'd like?

496
00:28:28,430 --> 00:28:32,110
No, I think we really need a recycling
of talent and you talked about it earlier

497
00:28:32,140 --> 00:28:34,925
because you were saying that you weren't
speaking to somebody that understood the

498
00:28:34,925 --> 00:28:39,295
tech and one of the virtues of the US
system is that so often entrepreneurs are

499
00:28:39,295 --> 00:28:43,354
the ones that are reinvesting and it's
such a positive loop and so the answer

500
00:28:43,355 --> 00:28:47,205
is there's lots of things that we should
be doing to encourage people to stay

501
00:28:47,205 --> 00:28:52,455
here, to come back here perhaps, we need
really good HQs in Oxford that we get

502
00:28:52,465 --> 00:28:56,975
tax subsidies to encourage them to put
them here, we need pension fund money,

503
00:28:57,225 --> 00:29:02,085
that's my big drum that I bang all the
time, there is movement, it's just...

504
00:29:02,785 --> 00:29:04,085
Can I speak?

505
00:29:04,100 --> 00:29:08,010
So I'm not, this is obviously I'm
not a finance person when I say the

506
00:29:08,010 --> 00:29:10,669
finance bit I did at Princeton was
like financial modeling, like Black

507
00:29:10,669 --> 00:29:12,150
Scholes Equation stuff, not real.

508
00:29:12,510 --> 00:29:16,160
But what I always think is, how in the
world is it that there's so many ultra

509
00:29:16,160 --> 00:29:20,130
high net worth out there with like, who
look for, like, I know a guy in London

510
00:29:20,140 --> 00:29:25,190
who's sole job it is to find super
billionaires ways to spend what they no

511
00:29:25,190 --> 00:29:28,930
longer know how to, they like, they've
got everything and you think with all

512
00:29:28,930 --> 00:29:30,969
that money, like, why can we not redirect?

513
00:29:30,970 --> 00:29:33,699
This is such a naive physicist thing
to say, but I'm like, why can't we

514
00:29:33,699 --> 00:29:35,310
redirect some of this stuff, you know?

515
00:29:35,310 --> 00:29:38,939
And yeah, you could say all sorts
of things about taxes and I don't

516
00:29:38,939 --> 00:29:40,369
know, perhaps, okay, that's one.

517
00:29:40,779 --> 00:29:44,779
Maybe there should be more
kind of family office or super

518
00:29:44,779 --> 00:29:46,419
angel investment looked at.

519
00:29:46,490 --> 00:29:50,480
Yeah, and I think Oxford could do a lot
to welcome in family offices, sovereign

520
00:29:50,480 --> 00:29:54,910
wealth funds, to really create a pipe
that comes in here and says, you know,

521
00:29:54,910 --> 00:29:57,820
you're so welcome, we're going to lay
out the red carpet for you, we're so

522
00:29:57,820 --> 00:30:01,439
excited to have you here and somebody
said something wonderful to me today, that

523
00:30:01,440 --> 00:30:05,660
apparently Irene Tracy describes Oxford
as a federation, and she's not CEO of

524
00:30:05,670 --> 00:30:10,625
a single corporation and I think that's
such a good point because it is lots of

525
00:30:10,625 --> 00:30:14,805
little parts that make up the whole and
therefore it is unwieldy but, you know,

526
00:30:14,835 --> 00:30:18,955
part of the aim of this podcast, and not
to sound too grandiose, is to have these

527
00:30:18,955 --> 00:30:22,305
conversations in the public domain because
most of them aren't insurmountable.

528
00:30:22,325 --> 00:30:27,585
It's just an attitude shift that we can do
something differently and that's what kind

529
00:30:27,585 --> 00:30:30,575
of, you know, not quite gets me out of bed
in the morning but I think it's exciting.

530
00:30:30,575 --> 00:30:33,305
We can move the needle on this
and particularly, you know, as you

531
00:30:33,305 --> 00:30:36,294
start smaller and then build from
there, it's something we can do.

532
00:30:36,294 --> 00:30:40,200
But I mean, and also let's not be totally
negative because the UK is, you know,

533
00:30:40,520 --> 00:30:42,130
they have championed quantum tech.

534
00:30:42,270 --> 00:30:44,250
They are championing machine learning.

535
00:30:44,430 --> 00:30:47,410
Innovate UK is a great tool, it really is.

536
00:30:47,410 --> 00:30:51,709
I mean, it like, and there's a lot of
grant funding out there and there's

537
00:30:51,709 --> 00:30:55,760
a lot you can do and R&D tax credits
are really good, I mean, they've

538
00:30:55,760 --> 00:30:57,980
helped us, so it's not all bad.

539
00:30:58,160 --> 00:30:59,080
SEIs, exactly.

540
00:30:59,230 --> 00:30:59,930
not all bad.

541
00:30:59,930 --> 00:31:00,480
It's not all bad.

542
00:31:00,490 --> 00:31:01,825
Okay, well listen, thank you so much.

543
00:31:01,825 --> 00:31:03,245
You've been very patient with us.

544
00:31:03,355 --> 00:31:03,605
Yeah.

545
00:31:07,865 --> 00:31:10,605
Thanks for listening to this
episode of Oxford+, presented

546
00:31:10,625 --> 00:31:12,025
by me, Susannah de Jager.

547
00:31:12,495 --> 00:31:15,905
If you want to stay up to date with all
things Oxford+, please visit our website,

548
00:31:15,955 --> 00:31:20,775
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549
00:31:21,365 --> 00:31:24,525
Oxford+ was made in partnership
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550
00:31:24,525 --> 00:31:31,275
and edited by Story Ninety-Four.