Selling Trust | Cold Calling Is Dead: How Warm Introductions Can Skyrocket Your Sales

Cold calling still has its place, but the smartest sales professionals know that warm introductions are far more effective. In this video, discover how to turn cold outreach into meaningful conversations by leveraging existing relationships, internal connections, social networks, and strategic research.

Learn how top performers identify mutual contacts, gather valuable insights from internal teams, and use platforms like LinkedIn, Facebook, and AI tools to find the right decision-makers before making contact. Instead of reaching out blindly, you'll see how to build trust from the very first interaction and create opportunities that lead to stronger business relationships and better sales results.

If you're looking to hit your numbers without relying solely on cold calls, this approach can help you open more doors and generate higher-quality conversations.

Watch now to learn how warm introductions can transform your sales strategy.

What is Selling Trust ?

Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals.

Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals.

Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure.

If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.