In this week's episode, we dive into the magical world of fragrance and its various online factions, from Fragrantica-posting girlbloggers to the designer cologne peddlers of the Manosphere. We discuss celebrity perfumes (including Bella Hadid's mystifying new alchemical elixir, Orebella), historical fragrance zeitgeists, the spectrum of accords from fantastical to hyperrealistic, the looming threat of edgelord aromatic stink bombs, perfume's associations with youth, sexuality, temporality, and language, and more.
Links:
Orebella by Bella HadidGen Z Wants to Smell Rich. It's Driving Luxury Fragrance Sales – BloombergFantasy by Britney Spears CommercialAre We in a New Era of the Signature Scent? – Nylon@fragrantnerd on TikTokParadigm Issue 03, featuring Sweat by Paradigm (
BTS on Instagram)
The Granarchist Scent Revolution: Why "Old Lady" Fragrances are Booming – Suzy NightingaleFragrance Players Enjoy Double-Digit Growth, Driven By Demand For Premium Labels – Forbes