{
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  "chapters": [
    {
      "title": "Why product marketing is so hard to define\r",
      "startTime": 0,
      "endTime": 195.21
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    {
      "title": "Jeff's background in PR and how it shaped his marketing career\r",
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    {
      "title": "Why product marketing looks different at every company\r",
      "startTime": 750.21,
      "endTime": 975.21
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    {
      "title": "How Calendly structures product marketing to serve both PLG and enterprise\r",
      "startTime": 975.21,
      "endTime": 1155.21
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    {
      "title": "Why Jeff splits his team by specialty instead of hiring generalists\r",
      "startTime": 1155.21,
      "endTime": 1395.21
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    {
      "title": "The full team structure at Calendly and what each role owns\r",
      "startTime": 1395.21,
      "endTime": 1755.21
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    {
      "title": "How to measure product marketing (outputs, outcomes, and out-takes)\r",
      "startTime": 1755.21,
      "endTime": 2180.88
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    {
      "title": "Why positioning and messaging is overly complicated by the industry\r",
      "startTime": 2180.88,
      "endTime": 2660.88
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    {
      "title": "How to think about product launches and why most companies don't do enough of them\r",
      "startTime": 2660.88,
      "endTime": 2900.88
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    {
      "title": "Jeff's hiring framework for product marketers, including his stack rank question",
      "startTime": 2900.88,
      "endTime": 3457.88
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}