Money Lab

  1. Ahrefs (keyword research and tracking)
  2. WP Engine & Cloudflare for fast, reliable hosting
  3. Yoast or RankMath
  4. WP Rocket with Imagify for Speed (with Carbonate theme)
  5. Headline Analyzer to improve CTR
  6. Jasper (writing better descriptions and intro hooks)
  7. BONUS: ClearScope/Frase to give you a leg up

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Money Lab?

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.