When Anna Harman wanted to get a new ear piercing, she only had two viable options: an upscale boutique that would charge her hundreds of dollars...or a tattoo parlor. While the latter was just as safe as the former, the experience left her feeling wanting more.
Most of all, the experience made Anna realize what a big white space there was in the market, which inspired her to start Studs with Lisa Bubbers. During this episode of Retail Remix, Anna shares Studs’s origin story, as well as:
- The essence of the Studs brand and how it adapts and amplifies across digital and physical channels;
- Why it's critical for the marketing team to balance fun, entertainment-driven initiatives and borderline-scientific content;
- How she and Lisa developed a scalable business framework and service strategy; and
- Entrepreneurial lessons that all retail executives can embrace and apply.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.