Defeat The Marketing Blob Before It Eats Your Business

Remember the horror movie The Blob? 

Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path - buildings, people, trees, pets - it doesn't matter because it's the blob. 

Well, marketing can feel exactly like that. 

It’s this huge amorphous thing that, if you are not careful, will suck up all your time, energy, and mental health in the process. 

But here's the good news. 

There is a way to defeat the marketing blob. It's all about putting some structure to it. Because once you understand the structure of marketing, the blob doesn't have a chance. 

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Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)