Episode Description: In this episode of the Revenue Lab Podcast, host Ryane sits down with Nikita, the CEO of Maildoso, a cutting-edge cold email infrastructure company on a mission to outperform Gmail in email deliverability. Nikita shares his journey from running a backlink marketplace to pivoting into the email deliverability space, offering invaluable insights into why Maildoso is revolutionizing cold email campaigns.
From building your email infrastructure to navigating the complexities of spam filters, this episode is packed with actionable advice for anyone serious about cold outreach. Whether you're frustrated with Gmail's limitations or looking for innovative strategies to boost your email campaigns, Nikita's expertise provides a fresh perspective on achieving higher open and reply rates.
Key Takeaways:
- Introduction to Nikita and Maildoso: Nikita introduces himself and shares the story of how Maildoso was born out of necessity, pivoting from his previous company to solve the challenges of cold email deliverability.
- Why Maildoso Over Gmail and Outlook: Nikita explains why Gmail and Outlook are not built for cold email and how Maildoso offers a more reliable, scalable, and cost-effective solution for high-volume email senders.
- Strategies for Better Deliverability: Learn the importance of using Spintax, keeping signatures simple, and continuously iterating your email campaigns to avoid spam filters.
- The Role of AI in Cold Email: Nikita discusses how AI is being creatively used by some users for generating first liners and how it impacts reply rates.
- Best Practices for Cold Email: Nikita shares Maildoso's deliverability guide, highlighting the best practices that top customers follow to maintain high deliverability rates.
- Technical Insights: Get into the technical aspects of email deliverability, including the importance of warming up domains, managing domain records, and utilizing APIs for programmatic mailbox creation.
- Why Unsubscribe Links Matter: Nikita emphasizes the importance of including unsubscribe links to maintain a good sender reputation and reduce the risk of being marked as spam.