upside

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Summary

Interview begins: 07:15
Debrief begins: 55:46

Michael Pedersen and Molly McFarland are the co-founders of AdAdapted.

AdAdapted is a digital engagement and insights platform for CPG brands and agencies. The AdAdapted platform offers CPG brands the ability to directly target their primary consumers in the apps they use to plan and shop.

The AdAdapted platform offers CPG brands the ability to reach an active audience focused exclusively on their product, activate that audience with proprietary add-to-list and keyword intercept tools, and discover unique and valuable insights as to who their consumers are and how they interact with your ads.

AdAdapted was founded in 2012 and based in Ann Arbor, Michigan.

Learn more about AdAdapted: https://adadapted.com
Follow upside on Twitter: https://twitter.com/upsidefm
Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote

Show Notes

Interview begins: 07:15
Debrief begins: 55:46

Michael Pedersen and Molly McFarland are the co-founders of AdAdapted.

AdAdapted is a digital engagement and insights platform for CPG brands and agencies. The AdAdapted platform offers CPG brands the ability to directly target their primary consumers in the apps they use to plan and shop. 

The AdAdapted platform offers CPG brands the ability to reach an active audience focused exclusively on their product, activate that audience with proprietary add-to-list and keyword intercept tools, and discover unique and valuable insights as to who their consumers are and how they interact with your ads.

AdAdapted was founded in 2012 and based in Ann Arbor, Michigan.

Learn more about AdAdapted: https://adadapted.com
Follow upside on Twitter: https://twitter.com/upsidefm
Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote

What is upside?

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

On Mondays, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.