Jeff Rosenblum, founding partner of digital marketing agency Questus, has a unique perspective on the industry. His agency’s fortunes rose in the Dot-Com Era. But they survived the crash and came out stronger on the other side with lessons learned that guide their work to this day with companies like Apple, Suzuki, General Mills, and more. He knows that most companies waste the vast majority of their marketing dollars as they try to make something stick.
Show Notes
Jeff Rosenblum, founding partner of digital marketing agency Questus, has a unique perspective on the industry. His agency’s fortunes rose in the Dot-Com Era. But they survived the crash and came out stronger on the other side with lessons learned that guide their work to this day with companies like Apple, Suzuki, General Mills, and more.
He knows that most companies waste the vast majority of their marketing dollars as they try to make something stick. His approach: combine creativity and data to create targeted marketing that benefits brands and empowers audiences.
We talk about…
- Competing as a small firm against the world’s biggest marketing agencies
- Turning customers into evangelists
- Using the Fair Price Matrix to always get paid what you deserve
- When you should say no thanks to a prospective client
- And more
What is Performance Delivered?
Insider Secrets for Digitial Marketing Success