There's a real risk to your operations and your ability to find better buyers, if you take on the wrong clients.
And "I can't afford to lose this deal" is a red flag, a warning sign, that you just might be trying to land a deal that's going to throw you and your team into misery.
So the question is: Can you afford to win this deal?
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Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.