Inside BS Show

The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.
In this episode, Dave and Lacy discuss:

Lacy’s journey to becoming the content creation guru she is today. 

Getting written content into the hands of the right people.

How to create great blog content, white papers and free reports as marketing tools.

The way to write for marketing (it's different than academic writing or writing for the court).

How, when, and where to repurpose content.

Putting your personality into your writing.

Key Takeaways and actionable tips:

Without great content, nobody is going to stay and read it. 

Think about the goals of the content you are creating. 

We read differently in different formats. We are more likely to commit to reading something on paper.

Quality and consistency over quantity.

Show Notes

The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.

In this episode, Dave and Lacy discuss:
  • Lacy’s journey to becoming the content creation guru she is today. 
  • Getting written content into the hands of the right people.
  • How to create great blog content, white papers and free reports as marketing tools.
  • The way to write for marketing (it's different than academic writing or writing for the court).
  • How, when, and where to repurpose content.
  • Putting your personality into your writing.
Key Takeaways and actionable tips:
  • Without great content, nobody is going to stay and read it. 
  • Think about the goals of the content you are creating. 
  • We read differently in different formats. We are more likely to commit to reading something on paper.
  • Quality and consistency over quantity.

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.