1 00:00:00,640 --> 00:00:07,140 Speaker 1: Hey everybody and welcome to the Friday Wrap on Streamline Solopreneur. A short episode where I talk about 2 00:00:07,300 --> 00:00:14,200 Speaker 1: three things, what's on my mind, recommended reading and recommended media. This is the show that 3 00:00:14,340 --> 00:00:19,740 Speaker 1: helps you automate your business so you can take time off worry-free and hopefully this 4 00:00:20,020 --> 00:00:26,439 Speaker 1: curation will help you think more about your systems. I'm your host Joe Casabona and here's 5 00:00:26,460 --> 00:00:33,200 Speaker 1: what's on my mind. The first thing I want to talk about today, the thing that's been on my mind 6 00:00:33,200 --> 00:00:42,940 Speaker 1: all week really is, are we beholden to an algorithm or is content creation worth it? See, 7 00:00:43,440 --> 00:00:51,060 Speaker 1: I left social media except for LinkedIn completely about six months ago. I left Twitter 8 00:00:51,720 --> 00:00:56,420 Speaker 1: over a year ago. I... And to say, I... 9 00:00:56,460 --> 00:01:02,820 Speaker 1: I left means I deleted my accounts. I've actually been off of social media for a lot longer than that. 10 00:01:02,960 --> 00:01:10,140 Speaker 1: And it's been nearly two years since a social media app has been on my phone for more than 10 minutes. 11 00:01:11,620 --> 00:01:17,980 Speaker 1: And it's because I didn't want to feel like I was beholden to some algorithm. But this week, 12 00:01:18,060 --> 00:01:24,260 Speaker 1: I've been working on my SEO strategy for my search engine optimization strategy. What key words? 13 00:01:24,840 --> 00:01:31,060 Speaker 1: I want my website and my podcast and my YouTube channel to rank for. 14 00:01:31,820 --> 00:01:37,060 Speaker 1: I've been back and forth on whether or not I should start a new YouTube channel from scratch 15 00:01:37,620 --> 00:01:40,780 Speaker 1: or just rebrand the current one. 16 00:01:41,940 --> 00:01:46,640 Speaker 1: And it got me thinking that even not being on social media, 17 00:01:48,180 --> 00:01:53,880 Speaker 1: how much of what I'm doing is to appease an algorithm. 18 00:01:56,180 --> 00:01:58,580 Speaker 1: Part of this too is I've been using vid IQ. 19 00:01:58,590 --> 00:02:00,080 Speaker 1: I signed up for vid IQ. 20 00:02:00,280 --> 00:02:02,440 Speaker 1: That's VID and then IQ, 21 00:02:03,480 --> 00:02:12,580 Speaker 1: which is a service to help you do keyword and competitor analysis specifically on YouTube. 22 00:02:12,840 --> 00:02:21,540 Speaker 1: I've been using it and I can't help but wonder if I'd actually be better off with an actual YouTube coach because I want YouTube to work. 23 00:02:21,980 --> 00:02:27,260 Speaker 1: Now that I'm not on social media, I need some way to be discovered. 24 00:02:27,540 --> 00:02:33,240 Speaker 1: And so I'm going back to these kind of pre-social media ways. 25 00:02:33,380 --> 00:02:38,080 Speaker 1: Not that YouTube is like really pre-social media, but it felt different, right? 26 00:02:38,220 --> 00:02:44,140 Speaker 1: It felt like it was recommending videos that, you know, it thinks I would like. 27 00:02:46,860 --> 00:02:51,480 Speaker 1: And with search engines, right, Google has been around for a very long time, 28 00:02:51,500 --> 00:02:59,460 Speaker 1: nearly 30 years, 30 years this year maybe. And it's still an algorithm I need to appease. And with 29 00:02:59,780 --> 00:03:08,060 Speaker 1: AI, now we're talking about GEO, right? Generative engine optimization. So is content 30 00:03:08,280 --> 00:03:19,680 Speaker 1: creation worth it? And are we always going to be behold into an algorithm? And the truth is, yes, 31 00:03:20,680 --> 00:03:25,300 Speaker 1: to both of those questions, right? Is content creation still worth it? Absolutely. There's a ton of 32 00:03:25,480 --> 00:03:35,980 Speaker 1: slop, which means that if you make good content, you will stand out. But yes, we will always be 33 00:03:36,200 --> 00:03:45,220 Speaker 1: beholden to an algorithm because there is so much content that something needs to surface 34 00:03:45,740 --> 00:03:48,340 Speaker 1: our stuff to the right people. 35 00:03:49,420 --> 00:03:55,840 Speaker 1: And so as long as you keep making good content, content that you're actually putting time into, 36 00:03:56,960 --> 00:04:09,440 Speaker 1: it should behoove Google and YouTube and even large language models, even social media, 37 00:04:10,200 --> 00:04:15,200 Speaker 1: to show us stuff that we will eat. 38 00:04:15,240 --> 00:04:21,480 Speaker 1: engage with that we will like, that will help us. Because if it just keeps showing a 39 00:04:21,600 --> 00:04:28,020 Speaker 1: slop, we're going to leave. So it's something, you know, I don't, I don't really have a good 40 00:04:28,240 --> 00:04:35,580 Speaker 1: solution for this. It's just a thought I've been having a lot this week. Because as I 41 00:04:36,420 --> 00:04:45,180 Speaker 1: revamp my content strategy, I keep thinking, how is my stuff going to get found? Some people 42 00:04:45,200 --> 00:04:49,640 Speaker 1: people will tell you that search engines are useless because they're just going to clip the 43 00:04:49,800 --> 00:04:56,320 Speaker 1: important part and show it to people right on their site, right? Google's AI summaries or 44 00:04:56,460 --> 00:05:04,040 Speaker 1: Google's snippets so that people don't have to go to your website or watch your video. 45 00:05:06,520 --> 00:05:13,780 Speaker 1: But I don't think that's true. I think that people, especially more now, want to connect with 46 00:05:13,900 --> 00:05:18,220 Speaker 1: the people that they are learning from or that they're being entertained by. 47 00:05:21,180 --> 00:05:25,660 Speaker 1: So I don't, again, I don't have an answer. It's just been on my mind a lot this week. 48 00:05:26,220 --> 00:05:33,240 Speaker 1: I'm going to move forward with optimizing my website for keywords, actually making good content 49 00:05:33,420 --> 00:05:41,700 Speaker 1: that people are searching for. I think I've adopted a personal social media strategy for my 50 00:05:41,680 --> 00:05:45,060 Speaker 1: content sites. I'm just like, yeah, I'm feeling this way, so I'm going to write this way. 51 00:05:45,780 --> 00:05:50,880 Speaker 1: But that's especially not how YouTube works. And so I'm trying to fix that. And yeah, 52 00:05:51,040 --> 00:05:55,100 Speaker 1: vid IQ has been helping me. Claude has been helping me a little bit, I suppose. 53 00:05:57,460 --> 00:06:07,340 Speaker 1: But again, I think going back to that algorithm versus people thought, I think a YouTube coach 54 00:06:07,420 --> 00:06:11,100 Speaker 1: could actually help me. And I guess the other, 55 00:06:11,940 --> 00:06:18,200 Speaker 1: maybe this is the solution, right? We need the algorithms so people discover us. We need to be found 56 00:06:18,380 --> 00:06:27,260 Speaker 1: some way. And then we need to make sure that we give those people who find us a way to stay 57 00:06:27,580 --> 00:06:34,900 Speaker 1: connected to us. Because one of the things I heard this week was, it doesn't even matter if you're 58 00:06:35,160 --> 00:06:41,180 Speaker 1: subscribed to a YouTube channel anymore. You can't guarantee that 59 00:06:41,280 --> 00:06:47,060 Speaker 1: the YouTube homepage will show you the things you're subscribed to. 60 00:06:48,540 --> 00:06:54,960 Speaker 1: And even if you go to the subscriptions page now, it's like, it's not just a list of videos 61 00:06:55,080 --> 00:06:58,760 Speaker 1: published in reverse chronological order. It tells you the most important ones or whatever 62 00:06:58,940 --> 00:07:05,460 Speaker 1: wording it use. It's using an algorithm to figure out which one of your subscription channels, 63 00:07:06,020 --> 00:07:11,160 Speaker 1: which one of the channels you're subscribed to, you'll like the best, followed by a bunch of 64 00:07:13,500 --> 00:07:21,360 Speaker 1: So you want to give people the ability to connect with you once they discover you. 65 00:07:21,480 --> 00:07:25,660 Speaker 1: So like a mailing list is the way to do that. 66 00:07:25,780 --> 00:07:30,760 Speaker 1: My call to action always for everything is join my mailing list. 67 00:07:30,900 --> 00:07:36,820 Speaker 1: It'll be at the end of this episode as well, which by the way, I'm trying something new for 68 00:07:36,900 --> 00:07:37,320 Speaker 1: this episode. 69 00:07:37,350 --> 00:07:40,680 Speaker 1: If you usually listen on the feed, I do have a video. 70 00:07:41,260 --> 00:07:47,560 Speaker 1: of this where I have some fun lower thirds. I'm messing with e-cam a little bit. And so I'm trying this out. 71 00:07:47,940 --> 00:07:52,920 Speaker 1: This is a format I probably try every six months. I think this is my favorite version of it. 72 00:07:53,900 --> 00:07:58,180 Speaker 1: So if you want to see what that looks like, I'll have a link to the YouTube video in the description. 73 00:07:59,160 --> 00:08:02,680 Speaker 1: But I also have this YouTube video up. 74 00:08:05,900 --> 00:08:10,120 Speaker 1: So I think the solution is use the algorithm to your advantage. 75 00:08:11,780 --> 00:08:15,840 Speaker 1: and then capture people by getting them on your mailing list. 76 00:08:15,840 --> 00:08:19,100 Speaker 1: So that's what's on my mind this week. 77 00:08:20,720 --> 00:08:24,180 Speaker 1: Moving on to recommended reading, 78 00:08:26,540 --> 00:08:28,240 Speaker 1: it's really recommended listening. 79 00:08:29,400 --> 00:08:36,460 Speaker 1: It is an episode by Cal Newport on his podcast, Deep Questions. 80 00:08:36,610 --> 00:08:39,240 Speaker 1: He has this series called AI Reality Check. 81 00:08:41,320 --> 00:08:47,900 Speaker 1: and now last week the question was, is Claude Mythos terrifying? 82 00:08:49,560 --> 00:09:01,100 Speaker 1: And I really love this episode because he takes the time to tell you what's going on with Claude Mythos, 83 00:09:02,220 --> 00:09:09,240 Speaker 1: which I'll let Cal catch you up, but Anthropic decided not to really really. 84 00:09:09,260 --> 00:09:15,360 Speaker 1: it because the CEO of Anthropic and security quote unquote experts were saying, oh, this is 85 00:09:15,680 --> 00:09:24,900 Speaker 1: dangerous. It can find vulnerabilities more efficiently than any other model before. So, you know, 86 00:09:25,240 --> 00:09:39,220 Speaker 1: Cal gives you a much deeper insight into that. And then he goes into all of the studies and all the 87 00:09:39,240 --> 00:09:40,860 Speaker 1: that have been done to show that no? 88 00:09:41,880 --> 00:09:43,860 Speaker 1: Yeah, he started up, if you find the YouTube video, 89 00:09:44,020 --> 00:09:47,040 Speaker 1: it's, he straight up tells you no in the title, which I love, right? 90 00:09:47,840 --> 00:09:49,760 Speaker 1: Is Claude Mythos terrifying? No. 91 00:09:51,880 --> 00:09:56,540 Speaker 1: And he has a lot of receipts for why Claude Mythos isn't doing anything 92 00:09:57,780 --> 00:10:00,040 Speaker 1: any more impressive than previous models, 93 00:10:01,340 --> 00:10:05,580 Speaker 1: which is, which just goes to show you that the loudest, 94 00:10:05,640 --> 00:10:09,200 Speaker 1: I've said this before, but like the loudest AI voices are the ones 95 00:10:09,220 --> 00:10:11,200 Speaker 1: who have the most to gain. 96 00:10:12,460 --> 00:10:15,360 Speaker 1: And Cal Newport makes this point, too. 97 00:10:18,780 --> 00:10:22,040 Speaker 1: The CEO of Anthropic, it would behoove him 98 00:10:23,080 --> 00:10:25,640 Speaker 1: to talk about how scary 99 00:10:26,360 --> 00:10:28,300 Speaker 1: and how advanced his models are. 100 00:10:29,480 --> 00:10:31,640 Speaker 1: Billions and billions of dollars. 101 00:10:32,740 --> 00:10:35,180 Speaker 1: Right? This is why Sam Altman talks about that too. 102 00:10:36,360 --> 00:10:39,040 Speaker 1: Billions of dollars are at stake for these guys. 103 00:10:40,080 --> 00:10:47,980 Speaker 1: so they have to make it seem like they are crossing the Rubicon with every release. 104 00:10:49,920 --> 00:10:59,080 Speaker 1: When the truth is, there's a very definitive end to how large language models work. 105 00:11:00,080 --> 00:11:07,000 Speaker 1: And I've talked about that before, but I think it's good to hear it from a computer science guy. 106 00:11:07,440 --> 00:11:14,220 Speaker 1: I'm also a computer science guy, but he still is deeper into it than I am at this point. 107 00:11:14,840 --> 00:11:17,940 Speaker 1: He's really smart, and he does the research. 108 00:11:19,240 --> 00:11:21,700 Speaker 1: And so I would strongly recommend this episode. 109 00:11:21,700 --> 00:11:25,740 Speaker 1: I'll have it in the description in the show notes over his streamline.fm. 110 00:11:26,740 --> 00:11:29,940 Speaker 1: The other thing I'll mention is that the main episode for this week, 111 00:11:30,740 --> 00:11:34,500 Speaker 1: I talk about lessons from Ryan Holiday's discipline is destiny, 112 00:11:35,100 --> 00:11:36,900 Speaker 1: specifically lessons for solopreneurs. 113 00:11:37,120 --> 00:11:47,700 Speaker 1: This was something, I won't rehash the entire episode here, but I was really struck by how much it seemed he was speaking to solopreneurs. 114 00:11:49,120 --> 00:11:54,080 Speaker 1: Especially like he talks specifically about delegating, which I thought was really interesting. 115 00:11:54,260 --> 00:11:57,780 Speaker 1: So I would recommend Discipline is Destiny, the book. 116 00:11:58,020 --> 00:12:04,380 Speaker 1: I think I would recommend the, I've read half of the Stoic Virtue series at this point, and I've liked both of them a lot. 117 00:12:05,160 --> 00:12:11,400 Speaker 1: But if you want to hear my thoughts on Discipline is Destiny, that's over at streamlined.fm slash 526. 118 00:12:12,780 --> 00:12:16,640 Speaker 1: And then finally, I want to wrap up with some recommended media. 119 00:12:17,940 --> 00:12:32,520 Speaker 1: And so this is, I think I mentioned on last week's Friday wrap up, but Scrubs, the, I think they're calling it the revival, Scrubs season 10, whatever you want to call it. 120 00:12:32,780 --> 00:12:38,740 Speaker 1: calling it season 10 is weird because they've kind of retconed season 9 or Scrubs MedSchool. 121 00:12:40,640 --> 00:12:45,760 Speaker 1: Scrubs MedSchool was supposed to be a spin-off that suddenly became season 9 of Scrubs. 122 00:12:46,660 --> 00:12:48,820 Speaker 1: I thought season 8 ended so perfectly. 123 00:12:50,240 --> 00:12:57,100 Speaker 1: And so for season 10 or the revival, whatever, the one that just wrapped up this year, 124 00:12:58,360 --> 00:13:02,520 Speaker 1: they have retconned everything so that season 9 slash Scrubs MedS. 125 00:13:02,540 --> 00:13:13,380 Speaker 1: school doesn't didn't exist. But the cool thing about the original run of Scrubs is that they shot it 126 00:13:13,380 --> 00:13:19,740 Speaker 1: in an actual hospital. So everything you saw there was an abandoned hospital. It wasn't an 127 00:13:19,960 --> 00:13:24,500 Speaker 1: active hospital, but they had a lot of real things to work with, real sets and real equipment 128 00:13:24,580 --> 00:13:31,880 Speaker 1: and stuff like that. Part of the reason why they got rid of Scrubs med school was because that season 129 00:13:32,000 --> 00:13:35,240 Speaker 1: opens with them saying they knocked down the old hospital and put up a med school. 130 00:13:36,260 --> 00:13:40,520 Speaker 1: And so they couldn't do this revival in the same hospital if they hadn't retcon season 131 00:13:40,700 --> 00:13:41,420 Speaker 1: nine slash med school. 132 00:13:42,700 --> 00:13:46,300 Speaker 1: Anyway, the video I am recommending is from Architectural Digest. 133 00:13:47,500 --> 00:13:54,120 Speaker 1: And the original cast, Zach Raff, Donald Faison, and Sarah Chalk, give you a behind-the-scenes 134 00:13:54,300 --> 00:14:00,220 Speaker 1: tour of how they rebuilt Sacred Heart Hospital. 135 00:14:01,420 --> 00:14:14,240 Speaker 1: It is astounding because I didn't know this until I, until after I saw at least part of either the trailers or the first episode. 136 00:14:15,360 --> 00:14:16,580 Speaker 1: And it completely fooled me. 137 00:14:16,580 --> 00:14:22,460 Speaker 1: And I have watched Scrubs at least once a year, every year for 20 years. 138 00:14:26,220 --> 00:14:29,740 Speaker 1: So I just think that it's so cool. 139 00:14:30,940 --> 00:14:36,580 Speaker 1: that they took this time to recreate the hospital exactly. 140 00:14:37,780 --> 00:14:46,680 Speaker 1: And the reason I'm talking about this here is because it shows what they felt was worth 141 00:14:46,860 --> 00:14:49,000 Speaker 1: putting their time, effort, and money into. 142 00:14:50,280 --> 00:14:58,700 Speaker 1: They knew who would be watching the show, and they wanted it to be hyper-realistic, 143 00:14:59,100 --> 00:15:05,980 Speaker 1: hyper-accurate and very true to the old show. 144 00:15:07,140 --> 00:15:10,380 Speaker 1: They could have phoned it in and made a few sound stages, 145 00:15:10,510 --> 00:15:12,040 Speaker 1: and it probably would have looked good enough. 146 00:15:13,540 --> 00:15:15,400 Speaker 1: But they weren't going for good enough. 147 00:15:16,820 --> 00:15:21,040 Speaker 1: And so as a solopreneur, as you build out your systems and you think about these things, 148 00:15:22,660 --> 00:15:25,020 Speaker 1: what is it worth spending time on how? 149 00:15:25,140 --> 00:15:32,060 Speaker 1: What's your version of rebuilding Sacred Heart Hospital in Scrubs? 150 00:15:33,300 --> 00:15:34,440 Speaker 1: It's also just a dope video. 151 00:15:34,640 --> 00:15:40,540 Speaker 1: So, like, I think it's really cool seeing the behind-the-scenes stuff, but I wanted to bring it up here because I thought it was cool as a recommendation. 152 00:15:41,820 --> 00:15:53,140 Speaker 1: And I like to think about the people who know how and when it's worth spending their time, because this is something I think about a lot. 153 00:15:53,980 --> 00:15:55,300 Speaker 1: So I'll have that in the show notes as well. 154 00:15:56,140 --> 00:16:02,240 Speaker 1: But that's it for the Friday wrapup for April 24th, 2026. 155 00:16:03,520 --> 00:16:13,160 Speaker 1: If you liked this episode, if you want to get the show notes, if you want to get the rest of this podcast, head on over to streamlined.com slash wrapped. 156 00:16:14,240 --> 00:16:23,720 Speaker 1: You'll also get the opportunity to join my mailing list and get my daily three task journaling method so that you know what you should be spent. 157 00:16:23,740 --> 00:16:25,840 Speaker 1: spending your time on. 158 00:16:27,520 --> 00:16:30,680 Speaker 1: But that's it for this episode of the streamlined solopreneur. 159 00:16:31,560 --> 00:16:33,240 Speaker 1: Thanks so much for listening. 160 00:16:34,240 --> 00:16:38,800 Speaker 1: And until next time, I hope you find some space in your weekend.