Taking a Stand: Point of View Marketing

You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 guidelines that helped create this eye-catching line, plus how Coda tested that messaging before its big debut.

Show Notes

Connect with Andrew on LinkedIn.
Join Andrew on Sharebird. 

What is Taking a Stand: Point of View Marketing?

Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.