Zero Ambitions Podcast

This week, Jeff, Alex and Dan are joined by Dr. Peter Rickaby, a man who should need little introduction to those who know the sector well, and to the listeners of our podcast, he's been on twice before.

To those less familiar with him, he's an expert in the sector, who's devoted a career to improving energy efficiency in the built environment in the UK with a particular interest in retrofit.

This week, rather than talk about a particular piece of work or technology, we wanted to talk about a slightly more esoteric subject: who can you trust? In other words, how difficult is to know what to do about anything. It's something we talk about amongst ourselves a lot, and presumably you our listeners find yourselves talking about much the same.

The challenge here can probably be best summed up by the endless heat pump debate, in which we're asked to often hold two contradictory and correct positions at the same time: every home can be heated by a heat pump vs. not every home is suitable for a heat pump. We thought Peter would be a great person to talk about it because of the length and breadth of his experience, and he's a great speaker.

We took in the housing market, heat pumps, hydrogen, retrofit, snake oil and more. In spite of our conversational meandering and rambling, we did actually manage to come up with, albeit a very short list, of people that we do think you can actually trust. Anyway, we hope you enjoy the conversation as much as we did.


**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value