One Step at a Time: Sizing Consumer Markets & Enabling Consumption in Nigeria

This episode of The Trajectory Africa is about how Stears Nigeria came to be, why it aspires to be the “Bloomberg of Africa”, the "proper" size of consumer and b2b markets in Nigeria, key indicators of consumption readiness for Nigerian consumers, what enables consumption in Nigeria, and how fintech enables business, consumption, and financial inclusion.

Show Notes

Welcome to Track 4 of The Trajectory Africa, a podcast series exploring the trajectory, or pathway, of venture capital and startup formation in Africa. This episode’s guest artist is Abieyuwa Obaseki, a consultant at Stears Data, a division of Stears Business. Stears’ mission is to make it easy for anyone anywhere in the world to access high quality information and data on Africa. Abieyuwa currently focuses on delivering insights to, for, and about Nigeria’s technology and innovation ecosystems.  Prior to Stears, she was a strategy consultant, advising clients in the UK across multiple sectors such as banking, telecoms, and consumer goods. 

In this episode, we discuss:

• How Stears Nigeria came to be, and why it aspires to be the “Bloomberg of Africa”
• The “proper” size of consumer and b2b markets in Nigeria 
• Key indicators of consumption readiness for Nigerian consumers
• What enables consumption in Nigeria 
• How fintech enables business, consumption, and financial inclusion 

Abieyuwa’s Recommended Track & Featured Resources:

• One Step at a Time. Jordan Sparks
  https://www.youtube.com/watch?v=PIE5QtkxzvM
  
  
• Stears Business
  https://www.stearsng.com/
  
  
• Chasing Outliers: Why Context Matters for Early Stage Investing in Africa.
  https://kinyungu.com/chasing-outliers/

DJ Saphir’s Spotify Playlist:

• https://spoti.fi/2RS6hTc

What is The Trajectory Africa?

The Trajectory Africa is a “pop-up” podcast exploring the trajectory, or pathway, of venture capital and startup formation in Africa. With the unique African landscape—market characteristics, business environment, goals, and culture—as a starting point, The Trajectory Africa aims to identify a destination for African tech, as well as the sign posts that signal direction of travel. It’s modeled on the concept of a mixtape, in which each episode, or “track” will feature a conversation with a “guest artist”, and a playlist for inspiration.