Creative Business Mindset™

In this episode, Joké gets real about what it means to be visible online without losing yourself in the process. With everyone shouting “be authentic!” from the rooftops, it’s easy to feel pressured into sharing every moment of your life for the algorithm. But where’s the line between real connection and oversharing?

From lessons learned on her own journey as a business owner, mother, and creative entrepreneur, Joké breaks down how to show up online your way. If you’ve ever felt torn between protecting your privacy and promoting your personal brand, this one’s for you.

What You’ll Learn in This Episode:
  • Why visibility is no longer a luxury—it’s a strategy
  • How your online presence impacts your SEO and personal brand
  • The fine line between being “real” and being too real
  • Why not every moment needs to be content
  • The truth about other people’s reactions (hint: it’s not always about you)
  • How to show up consistently without burning out
  • Practical tips to define visibility on your terms
  • The power of setting boundaries in content creation
  • Why your story matters—even if no one clicks "like"
Joké’s Challenge to You:
Take one intentional step toward visibility this week. Whether it’s sharing a personal insight, creating a voiceover video, or finally saying yes to that podcast interview—show up in a way that feels right for you.
Mentioned in This Episode:
  • Shout-out to Bradital Media and Wisdom Bradford for pushing personal content with strategy
  • The idea that “You are the content”—but only if that feels authentic
  • How visibility helped Joké’s business grow through real, human connection

What is Creative Business Mindset™ ?

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.

I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.

Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real.

We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.

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Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.