In this rebroadcast from season 9, Carrie Fox sits down with Dana Snyder, a digital strategist for nonprofits and the CEO and founder of
Positive Equation. Snyder, who has supported organizations like Movember, Dress for Success, and American Idol, shares her insights on how nonprofits can effectively reach new audiences in the ever-evolving digital landscape.
Consider, for example, the importance of strategic investment in social media. How are organizations to determine which channels to focus their resources on based on their values and target audience? Snyder emphasizes the significance of data-driven decision-making, recommending tools like Google Analytics and Microsoft Clarity to understand how visitors interact with an organization's website and social media channels. But more importantly, she highlights how most individuals are tilted toward good, and that your audience might just be comfortable in large numbers on platforms you personally find misaligned with your own values.
Throughout the episode, Snyder stresses the importance of being genuinely social on social media platforms, creating platform-specific content, and fostering meaningful connections with followers. She suggests that organizations consider hiring virtual assistants to manage their social media presence if it aligns with their budgets and priorities.
The conversation also touches on the role of artificial intelligence in content creation for nonprofits. Snyder offers practical advice on how to train AI tools to generate relevant and engaging content while staying true to an organization's mission and values.
For nonprofits looking to make the most of their social media efforts, this episode of Mission Forward offers valuable insights and actionable tips from a seasoned digital strategist. Our great thanks to Dana for helping us to navigate the digital landscape authentically.
- (00:00) - Summer at Mission Forward
- (01:38) - Ask Carrie!
- (02:48) - Welcome to Mission Forward
- (03:32) - Introducing Dana Snyder
- (10:03) - Is the wide net a positive strategy?
- (15:23) - The AI Challenge
- (19:30) - Revenue v Values
- (21:39) - Making the Most of Social
- (25:32) - Getting Closer to Your Audiences
This episode is supported by
The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at
johnsonfdn.org or
wingspread.com.
What is Mission Forward with Carrie Fox?
Mission Forward: An award-winning podcast for communicators on a mission.
Hosted by social impact expert and B Corp leader Carrie Fox, each episode of Mission Forward explores the power of communications. With just the right mix of practical and thought-provoking content, we take on the issues that matter to you, and that support your work as a communicator for change.
Together, we talk through topics that you’re likely experiencing right now: from how to tackle tough conversations; to how to best challenge stereotypes; to how we can build bridges across the issues that divide us. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.
About Season 11
What does it mean to stand at the threshold of change? To face a door that is both closing and opening at the same time? In Season 11 of Mission Forward, Carrie Fox invites us into that liminal space—the sacred and often unsettling pause between hello and goodbye. It is here, in the transitions, where the most important work of leadership—and of life—often takes place.
This season, you’ll meet people who have walked away from stability in pursuit of something more true. You’ll hear from those who said yes before they were ready, and in doing so, discovered new strength. And you’ll learn from leaders who chose to stay rooted, practicing presence and commitment in a culture that prizes constant movement.
These are stories not just about change, but about how we communicate through it—about the clarity, courage, and care required when our words and actions mark turning points. Because goodbyes are never just endings. Hellos are never just beginnings. And the space between them? That’s where possibility lives.
Hello. Goodbye. And the Space Between.
* About the Host (https://www.missionforward.us/about-carrie)
* Listen to Past Episodes (https://www.missionforward.us/episodes)