What would happen if CROs and CMOs switched jobs, like in the popular "Wife Swap" show? Whose job is harder? Why has there historically been so much tension in the relationship? Should CMOs report to CROs? If a typical CRO and CMO found themselves in a cage match, who would win the fight? We explore these topics and more in the latest episode of In the Spotlight. Jen's viral LinkedIn post may be found at https://www.linkedin.com/posts/demandjen1_youtube-show-idea-wife-swap-but-for-activity-7391848053105750016-bsah?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q
What is In the Spotlight?
Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.