Brands, Beats & Bytes

Hey Brand Nerds! We are starting 2020 running hard with Marci dropping serious knowledge on variety of marketing topics starting with the importance of being a marketing decathlete. Aside from being a truly elite marketer, Marci is also a wonderful storyteller ranging on topics such as Staples Center in LA, the Tab soft drink brand, training wheels and more.

Please enjoy this track and learn about a variety of excellent marketing topics highlighted by:

• Finding the kernel of consumer truth and weaving it into a brand promise
• Understanding corporate culture, and navigating internal politics
• Strategically balancing technology such as AI vs. human to human connection

#marcigrebstein #famousfootwear #cmo #branding #brandsbeatsbytes

Show Notes

About Marci

Senior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets. 

What is Brands, Beats & Bytes?

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck