Smart Scaling Secrets from Disruptive Advertising's Jacob Baadsgaard

In this podcast episode, Brent interviews Jacob Baadsgaard, founder of Disruptive Advertising. Jacob shares his journey from starting the agency as a side gig to becoming a top-rated performance marketing agency. He discusses his shift from CEO to focusing on his passions within the company, the importance of aligning business goals with marketing strategy, and the game-changing role of AI in marketing. Jacob also emphasizes the importance of balance in life, mentioning his family and love for zone two cardio. The episode provides insights into the entrepreneurial journey, the value of clear business goals, and the future of marketing.

Show Notes

Mentions with timestamps:

Disruptive Advertising - Performance marketing agency founded by Jacob Baadsgaard. Website

• Timestamp: 00:00:19

New Zealand - Jacob Baadsgaard took his oldest daughter on an adventure to New Zealand.

• Timestamp: Not mentioned

Zone Two Cardio - Jacob Baadsgaard mentioned his passion for zone two cardio workouts.

• Timestamp: 00:01:17

Books - Jacob Baadsgaard mentioned listening to books during his cardio workouts. No specific book titles were mentioned.

• Timestamp: Not mentioned

Rest by Alex Soojung-Kim Pang - Brent mentioned reading a book called "Rest" that discusses the importance of rest and productivity.

• Timestamp: Not mentioned

Elon Musk - mentioned by Speaker 2

• Timestamp: 00:09:33

Entrepreneurs Organization (EO) - mentioned by Speaker 1

• Timestamp: 00:10:03

Traction Tools - mentioned by Speaker 1

• Timestamp: 00:14:33

EOS (Entrepreneurial Operating System) - mentioned by Speaker 2 and Speaker 1

• Timestamp: Speaker 2 - 00:11:33, Speaker 1 - 00:15:34

"Traction" book - mentioned by Speaker 1

• Timestamp: 00:15:34

Scaling Up - mentioned by Speaker 2

• Timestamp: 00:16:27

LinkedIn - Connect with Jacob Baggott: LinkedIn

• Timestamp: 00:28:50

Disruptive Advertising - Marketing strategy and consultation: Disruptive Advertising

• Timestamp: 00:29:01

ChatGPT - AI-powered chatbot: ChatGPT

• Timestamp: 00:29:43

Image and graphic creation tools powered by AI (not specified)

• Timestamp: 00:30:13

Creators and Guests

SP

Producer

Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

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