Off the Record with Aram

Today Brennan McEachran, CEO @ Soapbox shares how to raise money, make a strong pitch deck and not to blow the money you raised too quickly.

Show Notes

Before you take off...
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Founders, what type of work gives your irreplaceable people energy? It’s one thing that is often overlooked. 
But, it can be a growth loop in itself. Your highest paid people work harder and longer if you give them work they desire. 

Also, consider this.

Does it make sense to give a task nobody likes doing to the most experienced, most highly paid person on the team?
So if they burn out and quit you are screwed. 


Key talking points:

- How to build a pitch deck that passes a drunken investor test
- Advice to early founders how to structure their pitch deck
- Choosing successful revenue stream vs blowing money you invested too quickly
- How to keep your irreplaceable people early on


About Brennan:

Brennan is the CEO of a company called SoapBox. He was 2015’s Ontario Young Entrepreneur of the Year winner. And two years ago his company switched from being a sales-led organization to a product-led one. SoapBox makes software to give employees a voice. They work with folks like Facebook, Intercom, Netflix, Lyft, and Walmart. 



What is Off the Record with Aram?

Made by entrepreneurs for entrepreneurs. Off the Record is about the journey. It’s about fears, doubts, wins, and devastating losses. It’s about how people kept going no matter what to build their businesses, raise cash and hire the team.
Here battle-tested CEOs and VCs share how they jumped out of the airplane and tried to assemble it on the way down.
I hope you like it.

- Aram, CEO @ Crowdlinker.