New Wave Coffee

We untangle the complicated history of coffee pricing, how we got here, what’s the cost of doing nothing, and what it looks like to remake the global coffee pricing model from the ground up. Millions of coffee farmers and their communities depend on us getting this right, and we’re going to explore how.

Show Notes

Recent years have seen a spike in the retail price for coffee paid by consumers in their local stores and cafes. But, despite that, the price farmers get paid for coffee hasn’t meaningfully changed in four decades. 

Coffee farmers are at the whim of a complex global commodities exchange that leaves them powerless to set their own prices and subject to massive instability from season to season. In many countries, the price for a pound of coffee falls well under the cost to produce that coffee, leaving farmers at a loss financially, dependent on predatory bank loans and uncertain about the future. 

We untangle the complicated history of coffee pricing, how we got here, what’s the cost of doing nothing, and what it looks like to remake the global coffee pricing model from the ground up. Millions of coffee farmers and their communities depend on us getting this right, and we’re going to explore how. 

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What is New Wave Coffee?

New Wave Coffee is a six episode series, where we take you on an audio journey to the future of everything coffee.

Join Arno Holschuh and Liz Pachaud as they speak to industry experts and think creatively on the coffee industry's most pressing topics: flavor, technology, price, climate change, and more.

Here at Bellwether, we believe we can create a coffee industry that is more inclusive and equitable, where running a coffee business can be both more profitable and more sustainable.