Retail Remix

After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home.

Show Notes

After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home.  
During this Retail Remix conversation, Jordan shares what he’s learned building the Caraway brand. He reveals:  
  • How the mission of “clean cooking” comes to life across all channels and engagement moments;  
  • The power of content, especially user-generated content, in building trust and credibility; and  
  • What he has learned about the customer journey for highly considered products during the pandemic.  
 
This week’s episode is brought to you by Emarsys.  
 
Are you a marketer looking for better one-to-one interactions with consumers? Then look no further, as retail technology company, Emarsys, is holding a series of Omnichannel Strategy Workshops this summer to help those with a goal of creating a consistent brand experience. Its first workshop will take place on June 15, at the Dallas-Fort Worth Metroplex. Click here to learn more.

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.