Unofficial Sources

The Indian streaming space is filled with over 40 OTT streaming platforms, all trying to capture and sell to niche audiences. Enter Amazon Channels--a new feature by Prime Video that will unite the fractured ecosystem, and put regional/niche OTT channels onto its own platform. The deal will put these channels in front of millions of subscribers. But in turn, Prime is seeking its pound of flesh.  If Amazon pulls this off, it stands to become India’s unparalleled streaming giant. Story originally reported by Munsif Vengattil and Pranav Balakrishnan https://the-ken.com/story/amazon-prime-video-channels-everything-streaming-store-india/  Hosts: Anushka Chhikara, Olina Banerji. Music and editing by Sameer Rahat from Baqsa Studios. Special offer for our podcast listeners: https://the-ken.com/podcastoffer/ Follow us on Twitter: https://twitter.com/TheKenWeb PSST share your feedback with us on podcast@the-ken.com

Show Notes

The Indian streaming space is filled with over 40 OTT streaming platforms, all trying to capture and sell to niche audiences. Enter Amazon Channels--a new feature by Prime Video that will unite the fractured ecosystem, and put regional/niche OTT channels onto its own platform. The deal will put these channels in front of millions of subscribers. But in turn, Prime is seeking its pound of flesh. 

If Amazon pulls this off, it stands to become India’s unparalleled streaming giant.

Story originally reported by Munsif Vengattil and Pranav Balakrishnan https://the-ken.com/story/amazon-prime-video-channels-everything-streaming-store-india/ 

Hosts: Anushka Chhikara, Olina Banerji.

Music and editing by Sameer Rahat from Baqsa Studios.

Special offer for our podcast listeners: https://the-ken.com/podcastoffer/

Follow us on Twitter: https://twitter.com/TheKenWeb

PSST share your feedback with us on podcast@the-ken.com

What is Unofficial Sources?

Each fortnight we take India’s most significant business and tech stories and strip away complexity, spin and PR and add unbiased analysis, simplicity and wit. The result is business stories and conversations that are both fun and insightful. Told by the trusted and experienced writers and editors of The Ken, India’s first and leading subscribers-only business publication, and hosted by Anushka and Olina.