Make Marketing Suck Less for Expertise-Driven Solo Businesses

All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business.  What I see i sfar too often  business owners spend a ton of time, energy, and even money creating a new marketing asset.  Let's say you create a new lead magnet to grow your email community.  You'll spend hours creating that lead magnet, writing the welcome sequence, creating the landing page for it.   It could take you weeks or even months to finish that project, and then you'll put it out into the world. If you're not seeing the results that you hoped you would get, you just throw up your hands and think, “It's not working. I'm going to scrap the whole thing.” What do you say if we don't do that?  What if there is a better way to approach it?  One where you're not throwing the baby out with the bathwater, but instead, you tweak and evolve. In this episode we discuss: The negative impact of all-or-nothing thinking on messaging and marketing. The importance of tweaking and evolving marketing assets rather than scrapping them entirely. The process of planning, executing, and evaluating marketing experiments. The role of identifying glimmers of success and areas that feel difficult in the evaluation process. The significance of dedicating time and attention to creating effective marketing assets for business growth.    

Show Notes

All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. 

What I see i sfar too often  business owners spend a ton of time, energy, and even money creating a new marketing asset. 

Let's say you create a new lead magnet to grow your email community. 

You'll spend hours creating that lead magnet, writing the welcome sequence, creating the landing page for it.  

It could take you weeks or even months to finish that project, and then you'll put it out into the world.

If you're not seeing the results that you hoped you would get, you just throw up your hands and think, “It's not working. I'm going to scrap the whole thing.”

What do you say if we don't do that?  What if there is a better way to approach it?  One where you're not throwing the baby out with the bathwater, but instead, you tweak and evolve.

In this episode we discuss:

  • The negative impact of all-or-nothing thinking on messaging and marketing.

  • The importance of tweaking and evolving marketing assets rather than scrapping them entirely.

  • The process of planning, executing, and evaluating marketing experiments.

  • The role of identifying glimmers of success and areas that feel difficult in the evaluation process.

  • The significance of dedicating time and attention to creating effective marketing assets for business growth.

 

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)