Run With It

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Summary

Busy people with vacation properties often show up only to find it inhospitable for the weekend. Listen to Aaron describe a business idea that reduces the stress of second homes.

Show Notes

Nuggets:

  • The “game” Aaron plays around customer service that’s won Easy Song Licensing many customers for life and made them a ton of money.
  • The culture of small towns and how to launch a marketing campaign in one.

Action Steps:

  1. Perform market research around how big the problem is and how much people would pay.
  2. Contact existing home maintenance providers (plumbers, lawn care, HVAC, etc…) and pitch them on joining Cabin Sit.
  3. Brainstorm list of services a vacation property manager could provide.
  4. Recruit the “Navy Seals” of property management in your area (people who’ve grown up around cabins and can handle most issues).
  5. Create Craigslist offer posts to test market demand and find potential employees.
  6. Canvas cabin owners and ask them how much they’ve spent on maintaining their cabin the last 12 months, and what services they would want from a vacation property manager.
  7. Sign up for a dog sitting app and begin offering additional services to homeowners.
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

Starter Story Interview of Aaron Green
TrustedHousesitters
Rover ($20 Off Referral Link)
easysonglicensing.com
aaron@easysonglicensing.com

Aaron Green is a Vice President and Co-Founder of easysonglicensing.com. They’re a 3rd-party music licensing agent specializing in music clearance for any type of permission and any type of use. They’re a bootstrapped company that started in 2005 around Aaron’s dining room table in Robbinsdale, MN. Easy Song Licensing now has a user base of 60,000 clients and growing. In 2018, they grossed $2.5 million and have increased by 30% so far in 2019.

What is Run With It?

Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.