Imagine you make incredible salsa. You think to yourself, “I should sell this?” What do you do? Sam Davidson and Matt Verlinich walk through a business idea to help artisan entrepreneurs scale.
- Create a grassroots community before anything else.
- “Identify the minimum to get started and go from there.”
- How you start is not how you’re going to end up; allow space to grow.
- The best way to retain customers is by continually giving them value.
- Shape a community based on its own needs: keep track of your data, know who your customers are, make sure you know what they need, and charge accordingly.
- Perform a comprehensive market study to establish existing competition in your city and what’s missing from them in order to determine which specific services you would offer.
- Evaluate how many potential members there may be in your area and establish a minimum vital number of members.
- Find the “Matt” in your city (someone who runs a maker space in your area) and meet with them to glean information about your potential market.
- Build up a community (create a Facebook group, attend Meetup events, go to local farmers markets or festivals, in order to drum up interest. Potentially pre-sell memberships. Find those existing businesses who have the need that you can meet).
- Consider running a Mastermind with a small core group in order to start building a grassroots community
What is Run With It - Business Ideas from Successful Entrepreneurs?
Successful CEOs have plenty of new business ideas. Aspiring entrepreneurs are in need of them. Run With It bridges this gap, bringing you business ideas and action steps from established entrepreneurs. Follow through and you can earn a free mentoring session with our guest, and potentially, a new business partnership.