Female Founder Lab

In this episode we sit down in Barcelona with Natalie Batlle. Natalie is the founder of Juno House and brand strategist, helping brands expand to the US market. In this episode she gets specific about the expensive mistakes she watches brands make. The $20k PR agency nobody needed, the whole budget burned on a single trade show, and what to do instead. 

We get into how to choose the right first US city (it's not always New York), the mindset shift that's needed, and why American consumers behave differently from Europeans when a new brand enters the market.

This episode is brought to you by www.tabsinc.com.
Today's guest: Natalie Batlle - www.nataliebatlle.com.

What is Female Founder Lab?

Female Founder Lab is the podcast for founders expanding to the US market.
Every episode, a founder who's actually done it walks you through how: from raising money, landing the first American retailer, setting up, the hire that changed everything, and the mistakes you don't have to repeat. If you're building and the US is on your horizon, this podcast is for you.

This podcast is sponsored by TABS. TABS helps companies to successfully expand to the US market.
For more information, check out www.tabsinc.com.