In this episode of The Negotiation, we are excited to welcome to the program, Jacob Cooke, the Co-Founder and CEO of WPIC Marketing and Technologies. Jacob is usually based in Beijing where he oversees the China operations for WPIC Marketing and Technologies, however today he is joining us from Tokyo, where WPIC also has a significant and growing presence. We thought it would be perfect timing for him to join us and tell us what he sees in Japan and update us on the country's booming e-commerce landscape.
We cover all the significant topics one would expect if looking to enter the Japanese market as a new entrant, including a high-level overview of e-commerce in Japan, emerging consumer trends and preferences; key regulations and legal requirements that foreign brands need to be aware of when entering the Japanese e-commerce market; the role of social media, influencer marketing and live-streaming; & Japan’s unique logistics and distribution systems landscape and some of the challenges it may present for foreign brands who are unfamiliar Enjoy!
Topics Discussed and Key Points:
● WPIC's operational landscape in Japan
● Overview of the current e-commerce landscape in Japan
● The hottest sectors for cross-border e-commerce in Japan
● Key regulatory and legal requirements, with nutraceuticals as an example
● The role of social media, influencer marketing, and live streaming
● The unique logistics and distribution systems in Japan & how they impact e-commerce
● How WPIC is able to serve multiple APAC markets with a single source of inventory and ERP
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.