How NOT to Run a Coaching Business (And What to Do Instead)

Most coaches think success comes down to generating leads, closing sales, and hitting revenue goals. But what if I told you that’s exactly why so many struggle to grow a real business?

In this episode, I share a behind-the-scenes experience with a business mentor that perfectly illustrates how NOT to run a coaching business. If you’ve ever wondered why some coaches build trust effortlessly while others repel potential clients without even realizing it—this episode is for you.

We’ll cover:
✅ The biggest mistake coaches make that keeps them stuck in transactional relationships
✅ Why some coaches get endless referrals while others constantly chase new leads
✅ The real secret to making clients want to work with you (without pushing sales)

If you’re tired of feeling like just another coach in a crowded market, this episode will give you the key to standing out and growing a real business that lasts.

What is Callum Walker | Figuring It Out?

Welcome to The Figuring It Out Podcast. 

At 22, I took the plunge to go on the entrepreneurial journey and start a fitness business, 7 years later I’d been the nutritionist for 2 elite sports clubs and private coach to some of the worlds best sportsmen and women. 

Now it’s my mission to show fitness coaches how you can put yourself in a league of their own, become the go to coach, and finally eliminate the self-doubt and imposter syndrome that's holding you back from building the business of your dreams. 

This podcast will help you figure out how to thrive and conquer the fear that comes with the lonely entrepreneurial journey.