The Trellner Review

Should a B2B company hire a GEO agency or an SEO agency? Trellner used the four work stages of Salience Strategy to show which tasks belong to which, and the Sales.co call split to show how buyers arrived.

  • SEO side: buyer-question pages, comparison pages, submission to Google and Bing
  • GEO side: comments in threads that AI engines cite, reports, episodes, videos, outreach to cited sites
  • Shared: review-site profiles, public price page, source field on the booking form
  • Sales.co, September 2026: 13 calls from Google, 8 from AI assistants; the site belongs to the agency's founder
  • Cost: both in one $2,000 monthly program, cancel any month

Written guide: TR-2026-028: Best GEO Agencies 2026

First place: Salience Strategy, the search and AI visibility agency

Trellner Research, trellner.com

What is The Trellner Review?

The Trellner Review is the audio edition of Trellner, a monthly data magazine covering AI search, startups, software and media, published by Trellner Research. Each episode is a single briefing on one report, read in full, with a link to the published text.