{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 14
    },
    {
      "title": "Why are we talking about this?\r",
      "startTime": 14,
      "endTime": 208
    },
    {
      "title": "Moving from package pricing to lifetime all-access pricing for Tailwind UI\r",
      "startTime": 208,
      "endTime": 363
    },
    {
      "title": "What about when you run out of new customers?\r",
      "startTime": 363,
      "endTime": 617
    },
    {
      "title": "\"Everything You've Learned at MicroConf is Wrong\" by Chad DeShon\r",
      "startTime": 617,
      "endTime": 813
    },
    {
      "title": "The myth of starting from zero every month\r",
      "startTime": 813,
      "endTime": 964
    },
    {
      "title": "Would Tailwind UI work as a subscription model?\r",
      "startTime": 964,
      "endTime": 1089
    },
    {
      "title": "Characteristics of a lifetime-suitable product\r",
      "startTime": 1089,
      "endTime": 1250
    },
    {
      "title": "Subscription LTV vs. lifetime pricing\r",
      "startTime": 1250,
      "endTime": 1367
    },
    {
      "title": "Subscription friction and the death of the impulse purchase\r",
      "startTime": 1367,
      "endTime": 1542
    },
    {
      "title": "The brutality of churn in content businesses\r",
      "startTime": 1542,
      "endTime": 1641
    },
    {
      "title": "Why your lifetime price can actually be higher than your subscription LTV\r",
      "startTime": 1641,
      "endTime": 1741
    },
    {
      "title": "Ben's experience running Upcase at thoughtbot\r",
      "startTime": 1741,
      "endTime": 1962
    },
    {
      "title": "The hidden costs of the content treadmill\r",
      "startTime": 1962,
      "endTime": 2180
    },
    {
      "title": "Hitting a subscription plateau with Upcase\r",
      "startTime": 2180,
      "endTime": 2314
    },
    {
      "title": "Cookie Clicker game — how to make perceived value go up over time\r",
      "startTime": 2314,
      "endTime": 2551
    },
    {
      "title": "Why aspirational, impulsive purchases are more likely with lifetime deals\r",
      "startTime": 2551,
      "endTime": 2722
    },
    {
      "title": "Pricing decisions aren't forever\r",
      "startTime": 2722,
      "endTime": 2953
    },
    {
      "title": "Turning Build UI from a grind into an instant success by flipping the switch on pricing\r",
      "startTime": 2953,
      "endTime": 3257
    },
    {
      "title": "Using lifetime pricing to buy yourself flexibility and time to focus",
      "startTime": 3257,
      "endTime": 0
    }
  ]
}