This episode was originally released on November 3, 2021.
Dimitra Davidson is the President & COO of Indeed Labs. She is a champion of great skin for real people. As the driving force behind this global independent brand, Dimitra has built a reputation on asking tough questions about ingredients, formulations, industry trends and product usage so that everyone can get to real results faster. Since the brand's launch in 2011, Indeed Labs has been a pioneer of scientific, no-nonsense skincare.
In this episode, Nada sits down with Dimitra to discuss how she was able to scale Indeed Labs from kiosks to global distribution. She leaned into customer focus groups and identified where Indeed Labs could create targeted solutions.
This fourth episode in our retail season focuses specifically on consumer feedback. Dimitra consistently reiterates, “Asking questions, listening to consumers and creating accessible solutions are essential to scaling your business.”
This conversation will give you plenty of ideas--from engaging with consumers to creating products sure to turn customers into loyal fans of your brand.
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What is LIBERTY ROAD with Nada Jones ?
Pursuing your future doesn’t end at 40, in fact, it may mark the beginning of knowing who you are, what you’re capable of and what you really want. But knowing what’s next and how to get there can be a challenge—especially when old narratives play on repeat. I’ve come to believe that the best way to understand your possibilities is in hearing from others—what they have done and how they have done it.
LIBERTY ROAD is here to share stories so that you can consider your possibilities, pursue your purpose and move into your future with intention.