As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.
Trends include:
- An emphasis on authenticity in storytelling
- Media layoffs and cutbacks resulting in hubbed coverage in local markets and more pay-to-play options and opportunities in national outlets
- Proactive crisis communications planning after "black swan" events over the past several years
- Niche PR needs specific to specialization in B2B industries
- A more divisive, polarized and political social media landscape causing fragmentation
- The continued growth of reliance on micro-influencers
- Inflation impacts on public relations firms as hard costs continue to rise but clients are resistant to pay higher fees
The Fletcher team dives into these trends, what they mean for brands and industry professionals and how to navigate the changing landscape in 2025.
What is Ms. InterPReted?
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.