Optimize

Join Nate Matherson as he sits down with Kathleen Estreich for the twenty-ninth episode of the Optimize podcast. Kathleen is a Co-Founder of MKT1, a VC firm investing in early-stage B2B companies. MKT1 specializes in providing hands-on marketing help to its portfolio companies. Kathleen has built and led marketing and operations teams at several high-growth startups, including Intercom, Box, Facebook, and Scalyr. She has experience in marketing and business operations, bringing a holistic view to help founders grow their early business teams. In our episode today, Kathleen and Nate discuss the challenges early-stage startups encounter when formulating and executing a marketing strategy and hiring the right people. In Kathleen’s experience, your initial hire should be a generalist who compliments the founder’s expertise and possesses a balance of strategic thinking and hands-on execution. Kathleen believes early-stage startup founders hold a pivotal role in shaping their marketing success and emphasizes the importance of investing time in understanding their audience, defining their go-to-market motion, and identifying marketing advantages. Kathleen and Nate also explore the importance of testing multiple marketing channels, adapting to what works, and iterating on your successes. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Kathleen on LinkedIn & Twitter

Important Links:
MKT1 Capital & Newsletter

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com