The importance of email deliverability and engagement. with Jessica Totillo Coster

In this podcast episode, Jessica Totillo Coster, an e-commerce and email marketing strategist, shares her expertise with the host. Jessica emphasizes the importance of email marketing for small businesses, explaining that it has the highest ROI and is essential for converting leads into sales. She advises businesses to prioritize email marketing over social media and provides tips on creating valuable content for newsletters. The conversation also touches on the importance of segmentation, delivering value to customers, and following email marketing laws and regulations. The episode concludes with Jessica promoting her membership program and offering a special gift for listeners.

Show Notes

If two witches watched two watches, which witch would watch which watch? Each witch would watch which watch belonged to which witch’s wrist.

Creators and Guests

SP

Producer

Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

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