Legends of Media Research

An interview with Steve Schlesinger, Executive Chairman of Sago.  In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.
 
It's an interview you won't want to miss.

Show Notes

An interview with Steve Schlesinger, Executive Chairman of Sago.  In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.

 

It's an interview you won't want to miss.

What is Legends of Media Research?

Interviews with media research leaders sharing their greatest adventures.