Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.
In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.
Show Highlights:
- The importance of data and how it can guide your business’s marketing strategy
- Marketing trends law firms often have in common and why Amisha says simple works best and scales faster
- What key performance indicators (KPIs) are, and what they tell you about your marketing activities
- What sets a CMO apart from a full-time marketing hire
- Why personalizing your approach can be a game-changer
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Supporting Resources:
Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.
What is Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love?
What if you could hang out with successful women lawyers, ask them about growing their firms, managing resources like time, team and systems, mastering money issues, and more; then take an insight or two to help you build a wealth-generating law firm? That’s what we do each week on the Wealthy Woman Lawyer podcast. Hosted by Davina Frederick, founder and CEO of Wealthy Woman Lawyer –– every episode is an in-depth look at how to think like a CEO, attract clients who you love to serve (and will pay you on time), and create a profitable, sustainable firm you love. The goal is to give you the information you need to scale your law firm business from 6 to 7 figures in gross annual revenue so you can fully fund, and still have time to enjoy, the lifestyle of your dreams.