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If we were to put it in numbers, 10% of the internet users in the country are 'India'. The rest is Bharat!
Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.
In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in numerous languages and dialects.
This episode is truly a masterclass for one who wishes to get the marketing for Bharat right!
If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat!
Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.
In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in numerous languages and dialects.
This episode is truly a masterclass for one who wishes to get the marketing for Bharat right!
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.