In this episode of Women of Wealth, we sit down with SF Money Coach, Carrie Friedberg, to explore the powerful intersection of money and psychology - and why so many capable, high-achieving women still feel anxious, ashamed, or overwhelmed when it’s time to talk finances.
Carrie shares her own journey from “financial mess” to full transformation through coaching, and explains how her background as an educator (yes—kindergarten!) shaped her signature approach: making money simple, approachable, and emotionally safe. Together, you’ll unpack common myths about budgeting, how mental health practices like meditation can support financial clarity, and why everyone needs at least one financial confidant.
The conversation also goes deep on relationships and money—including how family history and financial trauma can show up in marriage, what it really takes to align goals as a couple, and practical strategies to prevent the big blow-ups before they start.
In this episode, you’ll learn:
- Why money feels so emotional—and how to move from avoidance to empowerment
- The myth that “budgeting means you’ll never have fun again” (and what to do instead)
- Carrie’s concept of a financial confidant and why it can change everything
- The #1 hidden issue couples face: different money histories + unspoken expectations
- How to align financial goals while still honoring individual dreams
- A practical savings framework (three distinct savings “buckets”/accounts)
- How to set spending agreements that reduce conflict and build trust
Resources mentioned:
- Carrie Friedberg’s website: sfmoneycoach.com
- Book: At Peace With Money: A Holistic Roadmap to Financial Wellness (pre-sale available on Amazon & Barnes & Noble)
- Email: carrie@sfmoneycoach.com
- Free tool: “Financial Partnership Questions” (downloadable on Carrie’s website)
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WomenOfWealth@transistor.fmGot a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at
@Wowwomenofwealth. Now, let's turn those pennies into power moves!
What is Women of Wealth?
Have you ever wished for guidance in effectively growing your business and managing your finances? "Women of Wealth," hosted by Allie Ramo and Hawley Woods serves as your roadmap to success in the world of finance for female entrepreneurs.
This podcast will take you on an empowering journey, revealing the keys to seize control of your financial destiny. Allie's journey, from Hawley's assistant to a thriving health coaching entrepreneur, symbolizes the mission: inspiring young women to invest in their financial futures.
Explore actionable strategies for leveraging your finances, growing your business, and securing your financial future. Subscribe now and embark on a path to entrepreneurial triumph with "Women of Wealth."